avatarTessa Schlesinger - traveler, atheist, reader.

Summary

Quora has launched a new model for writers to earn passive income, similar to Medium's, where writers pay an annual fee to potentially earn a share of advertising revenue, with a notably high rate of 95%.

Abstract

Quora's recent initiative allows writers to earn passive income by paying an annual subscription fee of $50, which is somewhat analogous to Medium's model. Writers are entitled to 95% of the advertising revenue generated from their content, which is significantly higher than the industry standard of 60%. The content, however, is placed behind a paywall, and earnings are contingent upon engagement from paying subscribers. Currently, this opportunity is exclusive to English-speaking writers from countries where Stripe operates, primarily first-world nations. Additionally, Quora provides tools for writers to grow their audience, such as downloading email lists of followers and earning bonuses for referring new members. Despite the initial promise, it has been observed that the actual earnings for writers on Quora have been disappointing, attributed to the reluctance of users to pay for content and Quora's policy of offering subscriber content for free.

Opinions

  • The author suggests that Quora's 95% revenue share for writers is exceptionally generous compared to the standard 60%.
  • There is a critique that Quora's model may inadvertently exclude third-world writers due to the reliance on Stripe for payments.
  • The author implies a recent industry recognition of the value of good writers, as evidenced by the introduction of such payment models.
  • The addendum expresses disappointment, indicating that despite the high revenue share, writers are not earning significant income, possibly due to Quora's content distribution policies and user payment reluctance.

Quora has just introduced a passive income payment model for writers. They have also partially copied Medium by asking writers who want to partake to pay the $50 annual fee. They will be paid a part of the advertising revenue — 95% of the take. Naturally, the written responses will need to be behind a paywall, and, as with Medium, payment will depend on whether those with paid subscriptions viewed the content. For those unfamiliar with advertising shares — the norm is 60%. So 95% is very high.

Payment is only for English writers, and there is a link to say which countries qualify. These are essentially first world countries, and are the countries where Stripe operates. It also offers the ability to download a list of email addresses for your followers, and you can build a paid subscription list. You also get a referral bonus for new members.

Screenshot

Writers are paid through Stripe — same as Medium. This means that people who live in the third world will once more be omitted from a revenue sharing opportunity for writers.

I’m guessing that tech has suddenly decided good writers are worth having!

Addendum

This piece was written in August. Since then it has transpired that Quora doesn’t pay much at all. This has partially to do with people being unwilling to pay Quora to read everything and partially to do with Quora being free to offer the work of paid subscribers free anyway.

Writers
Quora
Money
Passive Income
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