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Abstract

he intersection of consumer and enterprise (17:37)</li><li>How to make well-informed product decisions (26:00)</li><li>The importance of having strong conviction about the world (29:05)</li></ul> <figure id="47b4"> <div> <div> <img class="ratio" src="http://placehold.it/16x9"> <iframe class="" src="https://cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fw.soundcloud.com%2Fplayer%2F%3Furl%3Dhttp%253A%252F%252Fapi.soundcloud.com%252Ftracks%252F441384846%26show_artwork%3Dtrue&url=https%3A%2F%2Fsoundcloud.com%2Fuser-957526185%2Faaron-levie-co-founder-ceo-of-box&image=http%3A%2F%2Fa1.sndcdn.com%2Fimages%2Ffb_placeholder.png%3F1525858240&key=a19fcc184b9711e1b4764040d3dc5c07&type=text%2Fhtml&schema=soundcloud" allowfullscreen="" frameborder="0" height="166" width="800"> </div> </div> </figure></iframe></div></div></figure><p id="0583">Please <a href="https://www.surveymonkey.com/r/NFQTJWM"><b>give feedback</b></a> on the podcast. The link takes you to Survey Monkey and only takes one minute.</p><p id="36b2">If you enjoyed this episode, please subscribe to <a href="https://itunes.apple.com/us/podcast/product-decoded/id1361487363?mt=2"><b><i>Product Decoded</i></b></a><b><i> </i></b>on <a href="https://itunes.apple.com/us/podcast/product-decoded/id1361487363?mt=2">iTunes</a>and <a href="https://soundcloud.com/user-957526185/todd-yellin-vp-of-product-at-netflix">SoundCloud</a>.</p><p id="d47c">Did you miss the first three episodes of <a href="https://itunes.apple.com/us/podcast/product-decoded/id1361487363?mt=2"><b><i>Product Decoded</i></b></a>? Click below to listen to:</p><ul><li><a href="https://readmedium.com/product-d

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ecoded-deb-liu-vp-product-facebook-edceaaf23352"><b>Deb Liu</b></a>, VP of Marketplace at Facebook</li><li><a href="https://readmedium.com/product-process-and-people-interview-with-chris-abad-vp-product-design-at-usertesting-9d49cea0877e"><b>Chris Abad</b></a>, VP of Product & Design at UserTesting</li><li><a href="https://readmedium.com/product-decoded-interview-with-todd-yellin-vp-product-netflix-74bc2c0d90ec"><b>Todd Yellin</b></a>, VP Product at Netflix</li></ul><p id="6889">Product Decoded is produced by <a href="http://spero.vc">Spero Ventures</a> and <a href="http://productleadersummit.com">Product Leader Summit</a>.</p><p id="0333"><b>Spero Ventures</b> is an early stage venture capital firm that is helping entrepreneurs build a future that belongs to everyone. Subscribe to our monthly Spero Ventures <i>Insights </i>newsletter <a href="http://eepurl.com/doDHfT">here</a>.</p><p id="4fda"><b>Product Leader Summit </b>is a community of founders and VP Product leaders who gather together bi-annually to network and learn from one another. Subscribe to our quarterly Product Leader Summit newsletter <a href="http://eepurl.com/cSeclX">here</a>.</p> <figure id="abf2"> <div> <div> <img class="ratio" src="http://placehold.it/16x9"> <iframe class="" src="https://cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fupscri.be%2F11480a%3Fas_embed%3Dtrue&dntp=1&display_name=Upscribe&url=https%3A%2F%2Fupscri.be%2F11480a%2F&key=a19fcc184b9711e1b4764040d3dc5c07&type=text%2Fhtml&schema=upscri" allowfullscreen="" frameborder="0" height="400" width="800"> </div> </div> </figure></iframe></div></div></figure></article></body>

Product Decoded Interview with Aaron Levie, Founder & CEO at Box

Product Decoded Season 1 | Episode 4

Aaron Levie, Co-founder & CEO of Box, shares his story of using asymmetric warfare to beat incumbents to make Box a success, how product leaders can create a disruptive advantage, and how to be your own best customer.

“Finding that wedge — the thing the incumbent isn’t paying attention to but yet is becoming increasingly important is one of the biggest lessons we’ve learned.” — Aaron Levie, Co-founder & CEO at Box

In the fourth episode of Product Decoded podcast, Dan Olsen, product management consultant and author of The Lean Product Playbook, interviews Aaron Levie, Co-founder & CEO of the enterprise cloud company Box. Dan worked with Aaron as a product management consultant in the early days of Box. This interview was recorded live at the Product Leader Summit.

Here are the highlights:

The story of Box’s pivot (5:06)
How to win at asymmetric warfare (10:14)
Build something 10X simpler than the incumbents in your space (13:40)
Lessons on living at the intersection of consumer and enterprise (17:37)
How to make well-informed product decisions (26:00)
The importance of having strong conviction about the world (29:05)

Please give feedback on the podcast. The link takes you to Survey Monkey and only takes one minute.

If you enjoyed this episode, please subscribe to Product Decoded on iTunesand SoundCloud.

Did you miss the first three episodes of Product Decoded? Click below to listen to:

Deb Liu, VP of Marketplace at Facebook
Chris Abad, VP of Product & Design at UserTesting
Todd Yellin, VP Product at Netflix

Product Decoded is produced by Spero Ventures and Product Leader Summit.

Spero Ventures is an early stage venture capital firm that is helping entrepreneurs build a future that belongs to everyone. Subscribe to our monthly Spero Ventures Insights newsletter here.

Product Leader Summit is a community of founders and VP Product leaders who gather together bi-annually to network and learn from one another. Subscribe to our quarterly Product Leader Summit newsletter here.