Summary

The website provides an analysis of the pricing trends for best-selling items on Amazon.it during October 2020, focusing on six categories: electronics, clothing, kitchen, bags, shoes, and watches.

Abstract

The web content presents a detailed examination of the pricing strategies for top-selling products on Amazon.it in October 2020. It includes histograms illustrating the distribution of offers across different price ranges, with a particular emphasis on the popularity of items priced between €10 and €20. The analysis covers six distinct categories, revealing insights into consumer preferences and suggesting that e-commerce businesses can use this data to optimize their pricing strategies. Interactive charts are provided to allow for a more granular view of the price distributions, with specific attention to the electronics category where offers are most concentrated in the €10 to €35 range.

Opinions

The data suggests that Italian online shoppers have a strong interest in products within the €10 to €20 price range, especially in the apparel and shoes categories.
Bags stand out as the only category with a higher number of offers in the €20 to €30 price range.
The kitchen category shows a near-equal distribution of offers between the €0 to €10 and €10 to €20 price ranges.
Watches and electronics have a significant number of offers in the €10 to €20 range, but the difference in offer counts is less pronounced in higher price brackets up to €40.
The electronics category exhibits a unique pattern where no single price range dominates, and the highest number of offers is found in the €15 to €20 range when using €5 increments.
The website implies that businesses can benefit from this pricing analysis to refine their offerings and potentially increase customer engagement and sales.
The interactive charts are recommended for smartphone users in horizontal view for better visibility and interaction.

FRESH DATA

Prices’ analysis of the best-selling items on Amazon.it in October 2020

Offers’ prices and offer charts for the best-selling products on Amazon.it in October 2020

Amazon is one of the e-commerce platforms with the largest number of users in the world. By analyzing the data of the offers on Amazon.it, we can understand the online shopping habits of Italians.

You can use the data below to fine-tune the prices of the offers on your e-commerce.

Reported below, the analysis of the prices of Amazon.it offers for the best selling items during October 2020.

The data relates to six categories: electronics, clothing, kitchen, bags, shoes, watches.

The study is related to the items that you can find here

Amazon.it offers’ charts of October 2020, considering all categories

The two histograms shown below represent the number of offers for price ranges from 10 to 250 euros:

On the x-axis: price ranges in euros (0–10, 10–20, 20–30, etc.)
On the y-axis: number of offers

Click here to see the interactive chart: for each column of the histogram, you will see the price range and the exact number of offers. If you are using your smartphone, you should use the horizontal view.

Offer prices from 0 to 250 euros in price ranges of 10 euros

You can immediately see that the most successful offers are those in the price range between 10 and 20 euros.

The histograms below show the prices detail in increments of 1 euro. The offers of 20 euros are always more, but you can note that there are many offers of 14 and 15 euros as well.

Click here to see the interactive chart

Be careful to the scale of the y-axis, in the first histogram the maximum scale is 100 while in the second histogram it is 40, so be careful to compare the height of the bars of the first graph with those of the second. The offers in the second chart are on average less than the ones in the first chart.

Click here to see the interactive chart

Price comparison between different categories

In the figure below there is the number of offers of the best-selling products for each category, grouped in price ranges of 10 euros (0–10,10–20,20–30, etc.)

Click here to see the interactive chart

*The number of offers for each category in price ranges of 10 euros, up to 100 euros*

You can see that the offers in the price range from 10 to 20 euros are the most numerous for apparel and shoes.

Bags are the only category where offers in the price range from 20 to 30 euros prevail.

For kitchen items, offers from 0 to 10 euros are 142, almost in equal number compared to those from 10 to 20 euros which are 146.

For watches and electronics, the offers in the range from 10 to 20 euros are more, although the difference with the bands up to 40 euros is less marked.

Below are the histograms with details of the prices of the offers divided by category, arranged in price ranges of 2 euros (0–2, 2–4, 4–6, etc.)

Click here to see the interactive chart

Again, pay attention to the scale of the y-axis, the maximum is 60 for the first graph, while it reaches 25 in the second.

Click here to see the interactive chart

The price ranges with the most offers for each category are:

Clothing: 16–18 euros with 56 offers
Watches: 14–16 euros with 37, 16–18 euros with 28 offers
Bags: 20–22 euros with 47, 24–26 euros with 43 offers
Kitchen: 6–8 euros with 58 offers
Shoes: 18–20 euros with 63 offers
Electronics: 30–32 euros with 27, electronics is the only category to have the most offers in the second graph

Price analysis for offers in the Electronics category

Since in the electronics there is not a bar that clearly predominates over the others, let’s try to change the price increases and see what happens. Varying price increases from 2 to 5 euros (0–5, 5–10, 10–15, etc.), you can note that the largest number of offers is concentrated in the price ranges from 10 to 35 euros, with 53 offers in the range from 15 to 20 euros.

Click here to see the interactive chart

*The number of offers in the electronics category divided into price ranges of 5 euros*

I hope that the information and data reported above will be useful for your business and will help you to improve your price strategy to get more customers and sales.

Thanks for reading and See you soon 😊