Presenting Gemini With One AI Face: Google Bard and Duet Are Renamed Gemini

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responses. Google’s strategy since its introduction was to incorporate Gemini into Google’s cloud services and platforms supporting its well-known digital ad & search solutions, such as Google Ads. I covered the Google Ads story in a <a href="https://www.cmswire.com/digital-marketing/conversational-ai-brings-google-gemini-to-google-ads/">post</a> for CMSWire (I am a regular contributor to the site).The name change makes way for a new Gemini variant called Gemini Advanced, featuring an updated model called Ultra 1.0. Access to Gemini Advanced is part of a subscription called <a href="https://one.google.com/explore-plan/gemini-advanced?utm_source=gemini&utm_medium=web&utm_campaign=gemini_advanced_announce">Google One AI Premium Plan</a> . The plan is a revised version of the Google One Premium, in which users gain 2 TBs of storage, just like in Google One. The One AI Premium plan adds access so that users experience Gemini Advanced within Gmail, Docs, Slides, Sheets, and other Google services. The plan has a 2-month initial free trial period, then starts a subscription priced at $19.99/month.This was the original role of Duet, to be an AI assistant for enhancing the experience on a solution. Today the Duet name is retired.<h1 id="8feb">What Does This Mean for Google?</h1>The name change is significant from a marketing perspective. Over the past year, Google had announced essentially three AI platforms — Bard, Gemini, and Duet across its various services. From an outsider’s perspective, having three AI names in the publi

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c domain may seem like a dominant position to gain customer attention.But managing three “brands” also spreads its marketing message for AI a bit thin among target consumers. This happens in many industries. Remember how the US automakers eliminated some of their brand — Plymouth from Chrysler and Mercury from Ford disappeared as more Japanese and European brands, along with shifts in vehicle pricing and brand strategy from Chrysler & Ford, made these brands less effective and necessary as they were in their heyday decades ago.With AI, and tech in general, the pace of brand value and erosion is much faster. Having a cluttered management of brands becomes much more risky.Eliminating Bard and Duet gives Google a means to respond to competitors who are also leveraging their AI branding in their products. Google’s chief rival, Microsoft, has been branding its AI assistant Copilot so that users of its solutions and software recognize the assistant better.The future will certainly hold more for Google — users are starting to interact with the new Gemini Advanced plan, so feedback will guide any updates. I do think combining the features of an older storage plan with the premium AI makes sense.Meanwhile, a few Bard extensions may see changes — I noticed that my Bard YouTube extension stopped working when the new Gemini URL went up.Overall the world will respond. You can respond as well…Share what you think of the Bard/Duet/Gemini name change in the comments below.</article></body>

What Google’s Shift in AI Branding Brings To The AI World

A significant change in Google’s AI lineup was announced yesterday. Google announced that its ChatGPT competitor Bard and its AI assistant Duet are being renamed Gemini.

According to the formerly Bard update page, Google felt that its commitment “to giving everyone direct access to Google AI” should reflect how “every Gemini user across our supported countries and languages has access to Google’s best family of AI models.” To better reflect Google’s investment, the decision was made to rename Bard to Gemini.

Bard is Google’s conversational genAI assistant, a competitor to OpenAI’s ChatGPT. It was introduced in February last year and opened up to users the following March. By May Bard was available in 180 territories. Bard offers users online access to AI to generate image and text context based on user prompts. Updates and new features, such as image recognition were rolled out since the completion of the rollout.

Meanwhile, Gemini launched last December as a new-and-improved LLM model for Bard. It was developed to be multimodal, meaning it can generalize, understand, and operate seamlessly across different types of information, including text, images, audio, video, and code, to provide and craft responses. Google’s strategy since its introduction was to incorporate Gemini into Google’s cloud services and platforms supporting its well-known digital ad & search solutions, such as Google Ads. I covered the Google Ads story in a post for CMSWire (I am a regular contributor to the site).

The name change makes way for a new Gemini variant called Gemini Advanced, featuring an updated model called Ultra 1.0. Access to Gemini Advanced is part of a subscription called Google One AI Premium Plan . The plan is a revised version of the Google One Premium, in which users gain 2 TBs of storage, just like in Google One. The One AI Premium plan adds access so that users experience Gemini Advanced within Gmail, Docs, Slides, Sheets, and other Google services. The plan has a 2-month initial free trial period, then starts a subscription priced at $19.99/month.

This was the original role of Duet, to be an AI assistant for enhancing the experience on a solution. Today the Duet name is retired.

What Does This Mean for Google?

The name change is significant from a marketing perspective. Over the past year, Google had announced essentially three AI platforms — Bard, Gemini, and Duet across its various services. From an outsider’s perspective, having three AI names in the public domain may seem like a dominant position to gain customer attention.

But managing three “brands” also spreads its marketing message for AI a bit thin among target consumers. This happens in many industries. Remember how the US automakers eliminated some of their brand — Plymouth from Chrysler and Mercury from Ford disappeared as more Japanese and European brands, along with shifts in vehicle pricing and brand strategy from Chrysler & Ford, made these brands less effective and necessary as they were in their heyday decades ago.

With AI, and tech in general, the pace of brand value and erosion is much faster. Having a cluttered management of brands becomes much more risky.

Eliminating Bard and Duet gives Google a means to respond to competitors who are also leveraging their AI branding in their products. Google’s chief rival, Microsoft, has been branding its AI assistant Copilot so that users of its solutions and software recognize the assistant better.

The future will certainly hold more for Google — users are starting to interact with the new Gemini Advanced plan, so feedback will guide any updates. I do think combining the features of an older storage plan with the premium AI makes sense.

Meanwhile, a few Bard extensions may see changes — I noticed that my Bard YouTube extension stopped working when the new Gemini URL went up.

Overall the world will respond. You can respond as well…Share what you think of the Bard/Duet/Gemini name change in the comments below.