ChatGPT Gave the Instructions to Create a Business Worth Thousands
The Portuguese entrepreneur João Ferrão dos Santos created an online company with the help of ChatGPT and the idea became viral in less than a month
The manager gave instructions to ChatGPT, with an initial capital of 1,000 dollars, and the system did the rest: it suggested an on-demand t-shirt printing online business, with a store on Shopify and logistics provided by Printful, and conceived the name and logo concept. The t-shirt designs are made by generative Artificial Intelligence models.
“Within two hours, I had a business idea, a logo, and €2,500 in seed capital,” said João Ferrão dos Santos, explaining that some of his friends wanted to invest.
The idea arose from a tweet by Jackson Fall about asking ChatGPT to create a profitable company with a very low initial capital of only $100.
“I saw that idea and became almost childishly curious,” explained the entrepreneur, who has been working in startups for ten years. “If I really start building a company based on this idea, how will the journey be like?”
The experience went viral when the entrepreneur wrote a post on his personal LinkedIn account explaining the idea. Since then, he has posted daily about his journey on his LinkedIn page.
The entrepreneur has obtained over 100,000 euros in investment and sales exceeding 12,000 euros since creating the company AIsthetic Apparel at the end of March, following exclusively the instructions given by ChatGPT.
At 34 years old, João Ferrão dos Santos has a degree in Economics and a master’s degree in Management from the Nova School of Business and Economics. After working as a digital nomad for two years, he has spent the last few weeks in various parts of the United States and intends to move to the country.
In AIsthetic Apparel company, ChatGPT is the CEO. João Ferrão dos Santos is just the “human co-founder”.
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