Izolda Trakhtenberg On Pairing Inspiration with Action for Amazing Results on Your Show
The level of excitement and energy pouring out of Izolda Trakhtenberg, host of The Innovative Mindset Podcast, is not only contagious — it creates movement. Which means it is no surprise at all that Spotify reached out to her and invited her to come speak to their staff. What about you might be wondering? Podcasting, but more specifically, bringing creativity and innovation to every step of the process.
Here’s the Scoop
About a year and a half into her show, Izolda was approached by Spotify and while she says she can’t take credit for how it happened, I beg to differ. SEO is so important, which is why at Podetize we turn podcasts into blog posts and numerous other pieces of content. When Spotify searched for a very specific speaker, her SEO came through — meaning her keywords were there, her meta tags were set up and her content was current. That’s how they found Izolda and the rest is history.
This is one of the reasons we encourage our clients and podcasters everywhere to use their content to its full extent. One episode that is recorded as a video can be transcripted, turned into a blog or a few, video clips for social media, quotes and images (or as we call it Ego Bait) — the list seems endless. If you aren’t doing this now, I highly recommend you start.
Speaking of Content
Something Izolda said to me really stood out. She brought up her ‘3 C’s’ and I want to break this down for you. For Izolda, who is always considering pieces of the puzzle most of havent even flipped over yet, these ‘3 C’s’ represent an approach to learning and solving problems. She applies this same approach to her podcast and if you go listen to an episode, you will recognize it immediately.
- Creativity
- Compassion
- Collaboration
“The foundation for these ‘3 C’s’ is curiosity. Nothing ever happens without curiosity. It feeds an innovation flow and allows us to think outside the box and in ways we don’t usually.”
Pro Tip: Let curiosity be your driving force. Wonder about things, research things, think about things. This is the fun part about podcasting — the opportunity to talk to and learn from so many people who are so different. It should never feel stiff or robotic. Take a page from Izolda’s book, get curious and have some fun!
Get (Really) Good
Your skills as a host or interviewer impact the entire dynamic and success of your show. Whether you’re just starting out or a seasoned veteran, there are going to be some learning curves. That’s how we grow and expand our authority. And the only way to create space for that expansion is to work at your craft. Izolda is very serious about how well she can ask questions, to get the best answers, and to get answers every other host isn’t getting. The more comfortable you get in front of that microphone, the better your craft becomes.
Three Top Tier Tips from Izolda Trakhtenberg
I love to ask every guest about these three topics and here’s what Izolda had to say:
Encourage Engagement: Focus on creating a really great interview.
Choosing Great Guests: Set strong parameters so you don’t get the wrong people.
Monetization: Use branded items and merchandise to spread the word about your show out in the real world.
Be Bold!
One thing that really stands out when you hear Izolda speak, she is unapologetically herself. Her questions are specific and bold, her voice is purely hers and the way this ties together everything she touches is really beautiful. She is not afraid to promote, to speak up, to ask for guests or anything else — she is a bold podcaster and it makes her show that much better.
Speaking of being bold, I want to end on a really important topic. Izolda is not only bold with her content, she is incredibly bold about how she protects her audience. She vets guests more than any host I’ve ever seen. She wants to know up front, what value you’re going to bring to her audience. That’s actually a question in her initial vetting process.
As a host, we work hard to get our listeners. We grow them in number and hopefully in other areas of their lives and, like a child, we want to protect that. Think about this when you’re booking guests and approving ads. Your audience trusts you, so don’t be afraid to be bold in protecting that.
You can watch Tracy Hazzard’s full on-air podcast coaching with Izolda Trakhtenberg below or listen to The Binge Factor on your favorite podcast player.
