We do Scrum but…
Our management doesn’t
A Kick in the ScrumBut — Episode 2
So, your team is exercising Scrum, however, your management doesn’t (really get it).
Are you, as a Scrum Team tasked by your management to:
- “Make sure to finish the Sprint on time?”
- “Increase the performance/velocity of the team?”
- “Make sure the team meets its commitment?”
- “Report productivity and efficiency metrics?”
- “Manage JIRA?”
Poor souls.

Perhaps management is not providing the support needed for the team to truly experience Scrum in all its glory. In that case, you team might not be empowered to be as multi-disciplinary and self-organizing as it should be.
- Contracts are still fixed scope-price-time topped with extra strawberry, vanilla buttercream, iced-sugar toppings;
- New employees are still shown around the company as if they are taking a tour in a Zoo:
“This is where we keep the Marketing Macaws, the Sales Lions, the Service Giraffes, Legal Penguins, and… in the basement… we keep the IT Ticket-Monkeys.”
- Everything has priority (so nothing really does);
- Management only involves itself post-mortem to lecture on what should’ve been done differently.
- Forecasts are treated as deadlines;
- Everything is just lipstick Agile; a major terminology facade:

As Scrum is a framework for developing, delivering, and sustaining complex products, and, if your management isn’t actively engaged in this exercise, it indeed may not make immediate sense for them to adopt the framework. Scrum could thus be perceived to be for developers only. Or perhaps Scrum was introduced by and is still contained in the development organization.
In this case, it may make sense to talk about the definition of ‘Product’. Would it make sense for the Management Team, to consider the organization itself as a product? Could Scrum then be a framework within which they can address complex adaptive problems, while productively and creatively delivering an organization of the highest possible value?
To us, Scrum Geeks, this would make sense; and perhaps, if your organization is a Product Development oriented organization (of any kind), or a maturing start-up, Scrum is a match made in heaven. So then…
How can Scrum work as a container within an organization?
This is where the play gets dirty. I took the liberty to take your organization as a use case:
- The corporate zombie army is dreaming up all sorts of playful, colorful roadmaps;
- Targets are moving all over the place;
- Everybody is getting on an off hype-trains;
- Slide decks are thrown around as everyone fancies themselves to be the next Steve Jobs;
- Meanwhile spaghetti mail-threads and limbo meeting chains pre-occupy half the enterprise’s FTE, thus generating a massive corporate comms pool of waste;
- To make matter worse, this is all archived in the most dreaded place in corporate the web: your Intranet…
Dum-DUM-DUM! and you just feel like:

Now, in this series I promised we’d be kicking ScrumButs; and in this case, I really do need your help. There are many different approaches to take and it really does come down to you, yes you, to pop the bubble you are in. So here is a suggested approach:
Try to establish an Executive Action/Transition Team
To truly reap Scrum’s benefits, the C-Suite must lead a cultural change, right? Ok, maybe some of you will think: “NO!”; that is fine, I agree with you too; but if this is what it takes to get the Royalty in on the game, then such a cool, important-sounding name will be hard for them to resist joining.
The EAT will manage a list of all actionable organization change related to Scrum. We’ll just name the ‘Backlog’. Explain the EAT will get together routinely to keep track and review and inspect how things are going.
See what we are doing here?



