Not Everyone is a Marketer!

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s to bring my invention (A dog-proof cat litter box called Spotless, which also eliminates litter scatter) to market later this year. During an online meeting, the CEO said something along the lines of “Everyone here has at least 200 Facebook friends and there’s about 150 of us, so if we all post about our new products, there’ll be 30,000 people aware of our new products!” The only thing correct about that statement is that 150 X 200 = 30,000. While I do have a Facebook account, my friends total about 100, and that includes joke accounts, inactive accounts, and dead people. I have about 20–30 active accounts as friends. Second is the assumption that every one of your Facebook friends will see the post. Facebook has an algorithm that shares all your posts with less than a dozen friends. Most only get a post every now and then. In addition, it reduces how much you see from people (and they see from you) based on how much you interact with that person, so the number of people who see your posts gets smaller and smaller unless you actively work to keep it large. Finally, randomly announcing other people’s products won’t necessarily result in any interest. Friends want to know what you are involved in, not what someone who uses the same product development company is doing. That’s the reason marketers target their audience; because randomly advertising something doesn’t work.I have 2 online classes that teach remedial math on Teachers Pay Teachers and Gumroad. They cover how people w

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ho are good at math do it (which is totally different than the way it’s taught). I have a $1 class showing tips and tricks that let you do basic math in your head (It was too long for them to let me give it for free) and a$ 12 class that covers ratios, fractions, decimals, and percents. Unfortunately, telling my friends doesn’t help as the vast majority of them are also good at math. In short, I have little to no way to reach the people who actually need my product.So, what needs to be done? If you’re going to run a distribution platform, like tutoring and/or video classes, then marketing is part of your responsibility. We don’t need features like the ability to send newsletters. We need you to get out there and drive traffic to our class/tutoring profile. If you’re taking a percentage of what we earn, you need to spend part of that on marketing and advertising. Provide a real service, don’t just skim off other people’s efforts. Offer the marketing and advertising that your clients can’t do themselves, and people will stream to your site. I’d gladly pay 50% of the income from my work for someone else to do the marketing/advertising. People who can teach, but not do marketing will come, giving you quality material, that quality material will build your reputation as a site worth visiting, which will bring more traffic, and that traffic will bring more people with quality material. It’s the upward spiral that every platform owner wants but has trouble getting.</article></body>

Not Everyone is a Marketer!

Anyone who does freelancing has seen the articles on how they can make good money by tutoring or selling an online class. What they don’t tell you is that you have to know how to do marketing to succeed. I’ve gotten onto, or looked into, more than a dozen tutoring and/or class platforms only to find that they expect the tutor/teacher to do the marketing for the class. My question then becomes: why should we use your platform (and give a percentage of our earnings)? If I had an online following, I could tutor over Zoom or send the video class from Google drive. The reason people want to use such platforms is to reach people they don’t know.

Not everyone is a marketer. There are a lot of us who are introverts. We have plenty to teach but don’t have a huge community of people following us online. We are hidden gems of knowledge, that no one is looking for. Marketing is a profession that requires a lot of education and know-how. It’s not just “tell all your friends!”.

In addition to teaching/tutoring, and writing for Medium, I’m an inventor. I’m currently working with a company called Idea Pros to bring my invention (A dog-proof cat litter box called Spotless, which also eliminates litter scatter) to market later this year. During an online meeting, the CEO said something along the lines of “Everyone here has at least 200 Facebook friends and there’s about 150 of us, so if we all post about our new products, there’ll be 30,000 people aware of our new products!” The only thing correct about that statement is that 150 X 200 = 30,000. While I do have a Facebook account, my friends total about 100, and that includes joke accounts, inactive accounts, and dead people. I have about 20–30 active accounts as friends. Second is the assumption that every one of your Facebook friends will see the post. Facebook has an algorithm that shares all your posts with less than a dozen friends. Most only get a post every now and then. In addition, it reduces how much you see from people (and they see from you) based on how much you interact with that person, so the number of people who see your posts gets smaller and smaller unless you actively work to keep it large. Finally, randomly announcing other people’s products won’t necessarily result in any interest. Friends want to know what you are involved in, not what someone who uses the same product development company is doing. That’s the reason marketers target their audience; because randomly advertising something doesn’t work.

I have 2 online classes that teach remedial math on Teachers Pay Teachers and Gumroad. They cover how people who are good at math do it (which is totally different than the way it’s taught). I have a $1 class showing tips and tricks that let you do basic math in your head (It was too long for them to let me give it for free) and a $12 class that covers ratios, fractions, decimals, and percents. Unfortunately, telling my friends doesn’t help as the vast majority of them are also good at math. In short, I have little to no way to reach the people who actually need my product.

So, what needs to be done? If you’re going to run a distribution platform, like tutoring and/or video classes, then marketing is part of your responsibility. We don’t need features like the ability to send newsletters. We need you to get out there and drive traffic to our class/tutoring profile. If you’re taking a percentage of what we earn, you need to spend part of that on marketing and advertising. Provide a real service, don’t just skim off other people’s efforts. Offer the marketing and advertising that your clients can’t do themselves, and people will stream to your site. I’d gladly pay 50% of the income from my work for someone else to do the marketing/advertising. People who can teach, but not do marketing will come, giving you quality material, that quality material will build your reputation as a site worth visiting, which will bring more traffic, and that traffic will bring more people with quality material. It’s the upward spiral that every platform owner wants but has trouble getting.