No, Consistency Isn’t Enough
You have to do this as well

Cliche advice killed my growth in the early days.
For a long time (the longest of times) I thought consistency was enough. If I showed up enough times, sat in the chair, and did the thing, it would work.
Consistency is a staple of the self-development world. Most people will tell you that if you can just show up and get your bum in the seat, you’ll win.
But, it’s never been about just showing up every day. I made the most growth in my life when I realized that growth comes from tiny evolutions every single day.
Beyond just showing up
I call it the ‘Law of Stupidity’.
The idea is simple: Just doing the same thing over and over leads to a plateau.
Growth happens when you show up with intention and build on what you already know — not just when you’re consistent.
Real changes in the gym happen when you up the intensity, and go beyond what you previously could.
The same goes for the mind.
Reading is good, but challenging your beliefs, exploring new ideas, and is where the real mental expansion happens.
Writing is good, but trying new techniques, exploring new writing styles, mirroring writers you adore — that’s what makes you better.
If you wanna grow, you’ve got to go beyond consistency.
Adaptable habits for a changing life
Personal growth isn’t just about sticking to habits.
It’s about habits that evolve with you, to serve you and the person you want to become.
You don’t start a habit and continue forever.
You constantly assess, try out, and work through who you want to be and adapt your habits to that vision of you.
For instance, there was a time when my daily writing habit included writing on Twitter (X really doesn’t have the same ring). For months, I trained my brain to write for 30 minutes there.
Until that no longer served me so I created a new habit: to batch my content for Twitter instead.
If I simply stuck to the Twitter writing habit that I’d adopted months earlier, I wouldn’t have been able to allocate more time in other areas and get better results.
Breaking the consistency loop
Show up, do the thing, leave.
But you’ll never grow if that’s all you do. It’s a bitter pill to swallow but if you don’t evolve you die, it’s the reality of life.
It’s about not just doing things out of habit, but constantly asking yourself, “How can I do this better?”
Many fall into the trap of mindless consistency. They:
- Follow the same routines
- Never question another way
- Avoid stepping out of their comfort zones
It leads to stagnation. In today's world, showing up isn’t enough. If you want to win you must move with the rhythm of the world. You must adapt and evolve.
Make the most of the time you have
My grandad has a saying: “Eve if you’re going do it, it’s worth doing it right.”
Time is the only real asset we have.
Trouble nobody tells you how much you’ve got. Some people get lucky. A handful are tragically unlucky. And there’s no way of telling what camp you’re in.
Just showing up and mindlessly completing the pre-assigned to-do list or filling in the content template you pre-programmed 3-months ago isn’t going to grow your audience or your mind.
People who win are those who focus on:
- Deep-learning
- Measurable change
- Evolving their thinking
Those that actually grow. When show up with intention, when you plant your mind in the space that you occupy and work on getting better, on being better, a funny thing happens: You get better.
Consistency is just 50% of the equation.
Your center of excellence
More time doesn’t equal more output.
And more output doesn’t equal more growth. These things aren’t linear. One article that you spent weeks on could have a way bigger impact than the ten you fired out left, right, and center.
I’m not saying quantity isn’t important, it is.
But quantity, quality, consistency all of these things should center around one bigger idea — excellence.
Right now I’m working on adding studies to my work, I love science and I love researching but I’ve not had tonnes of time of late (of course there’s always time but I’m reaaaalllly tight on it atm).
Anyway, that’s my next level of excellence, more research, more science, more papers.
The reality of better
Striving to be better, to be the best version of yourself is of course easier said than done.
We can all preach to chug green smoothies, run 5ks, and grin-and-bear it through cold showers but on the days when you feel like all you can do is show up, what do you do?
Well, you make consistency the bar. On bad days, yes consistency is enough. At the very least, you must be consistent but it’s not enough long-term.
Most days you have to strive to evolve to better yourself, to level up your thinking, to add something new to your game every day.
Consistency is half
It’s half of what you need. It’s a kick in the teeth to hear that because maybe you were hoping that it was everything — I know I was.
I was hoping that if I just showed up and ‘worked on my business’ things would happen for me. Every single one failed. It’s not enough to show up. You have to show up with intention and work for it.
To evolve. That’s what it takes.
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