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Abstract

ve lifestyle to ‘keep you alive.’ In addition, the ad of the specific Nike shoe is called the ‘Nike Air Max’; the trainer’s core is its lightness, so it is called the ‘Air Max’ which is also represented by the lungs in the advertisement.</p><h2 id="72f4">Advertisement Format</h2><p id="cae3">Firstly, Nike advertisement’s format is modern and minimalistic, which works well as it draws you straight into the trainers’ graphic image in the shape of the lungs. Secondly to the text and logo, which are advertisement’s dark parts, the space between each design element makes it very easy and clear to look, and the sans-serif font is also easy to read.</p><p id="7305">The limited colors and plain background give the product a clean and classy look, making it easy to see and attractive. The only dark parts in this advertisement are the sneaker and the Nike logo, which emphasizes their significance.</p><h2 id="0c77">The Bottom Line!</h2><p id="04bb">This advertisement campaign takes attention because of the use of black and white color and the effect of graphics that make the sneaker look like lungs do an awesome job attracting everyone’s attention. After checking this ad, you can easily understand this advertisement’s message with the text ‘They keep

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you alive.’ Everyone wants to stay alive. Everyone will be interested in it.</p><p id="6392">After sparking your interest, you start thinking about the active and fit lifestyle. And at this moment, this product hits your desire, and you start saying, “I want that.” After getting your attention, sparking your interest, and controlling your desire, this advertisement campaign makes you want to take action and go to the nearest store to purchase a sneak to “Keep you Alive.”</p><p id="14a9">Thank you for reading!</p><p id="ffa9">If you would like to read another advertisement analysis, check out the one on Tide!</p><div id="059d" class="link-block"> <a href="https://readmedium.com/the-tide-ad-removes-stains-in-one-go-is-surreally-minimalist-773356e9db2e"> <div> <div> <h2>The Tide Ad ‘Removes Stains In One Go’ Is Surreally Minimalist</h2> <div><h3>Tide Ad Analysis</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*ttLwDF6u6g3MQDwKt-yCqg.jpeg)"></div> </div> </div> </a> </div></article></body>

Nike Ad Of Air Max Shoes: They Keep You Alive

Nike Ad Analysis

Nike Ad by Nike

The Nike Air Max shoe advertisement campaign is brilliant because it used graphics to make the two sneakers look like the lungs. This advertisement says when you work out and run in the Nike Air Max sneakers, you will be healthier. So, these sneakers will keep you alive, like how your lungs keep you alive.

This advertisement campaign message is clear as it encourages people to be fit, healthy, and active, which will happen when they use Nike Air Max sneakers.

Nike Ad Strategy

The idea behind this advertisement campaign draws you in straight to the graphic trainers who are in 2 shaped lungs, symbolizing the breathing of oxygen as the core of the trainer it is lightness. Therefore, this is also implied in the text, suggesting that ‘they keep you alive.’

In more realistic terms, the Nike Air Max sneakers advertisement suggests to the reader that having these trainers you have a healthy and active lifestyle to ‘keep you alive.’ In addition, the ad of the specific Nike shoe is called the ‘Nike Air Max’; the trainer’s core is its lightness, so it is called the ‘Air Max’ which is also represented by the lungs in the advertisement.

Advertisement Format

Firstly, Nike advertisement’s format is modern and minimalistic, which works well as it draws you straight into the trainers’ graphic image in the shape of the lungs. Secondly to the text and logo, which are advertisement’s dark parts, the space between each design element makes it very easy and clear to look, and the sans-serif font is also easy to read.

The limited colors and plain background give the product a clean and classy look, making it easy to see and attractive. The only dark parts in this advertisement are the sneaker and the Nike logo, which emphasizes their significance.

The Bottom Line!

This advertisement campaign takes attention because of the use of black and white color and the effect of graphics that make the sneaker look like lungs do an awesome job attracting everyone’s attention. After checking this ad, you can easily understand this advertisement’s message with the text ‘They keep you alive.’ Everyone wants to stay alive. Everyone will be interested in it.

After sparking your interest, you start thinking about the active and fit lifestyle. And at this moment, this product hits your desire, and you start saying, “I want that.” After getting your attention, sparking your interest, and controlling your desire, this advertisement campaign makes you want to take action and go to the nearest store to purchase a sneak to “Keep you Alive.”

Thank you for reading!

If you would like to read another advertisement analysis, check out the one on Tide!

Nike
Business Strategy
Advertising Campaign
Creative
Marketing Strategies
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