News: Big Change to the Medium Home Page — Good for Writers
One small tweak helped open smaller writers to bigger traffic
Recently Medium has been promoting nothing but their own publications in the ‘sweet spot.’ The top of the homepage.
Yes, the Medium publications are great. There are many fantastic writers vying for coveted spots there. But not all writers write for Medium-owned publications.
In fact, most of us don’t.
But our publications were getting buried in the feed at the bottom of the homepage (if we got any traction at all).
It looks like Medium tweaked things again, and now all our popular stories get pushed to the top of the page with everyone else.
This is good news for writers.
If you have your own publication (as I do), it can get frustrating when you don’t have the same opportunities as the Medium-owned publications do. Now things have changed for the better.
A couple days ago, the home page started looking a lot different.
Instead of all the Medium-owned publications, the home page now features more work from the writers I read daily.
How do you get your stories on the leader board?
- Get curated
- Publish daily
- Write content readers want to read
- Grow your following
Medium won’t push your story just because you enjoyed writing it. Even if you wrote a great story, Medium won’t promote it if you haven’t given it a little push through your own followers.
There are too many stories for Medium to gamble with guessing.
They’ll only promote stories with a clear audience of readers. This means you’ve got to promote your own work. You can do this through many different channels.
- There are social buttons on your stories
- When you publish, Medium prompts you to share your work
- You can start a publication and use the ‘letters’ feature
- You can send an email to your tribe
Email is my favorite communication channel.
While I don’t push my Medium stories to my email list, many authors do. With email you can deliver your work to every person on your list, not just a small percentage (as we do with Medium).
The playing field is equalized again
Medium isn’t a democracy, but it would be nice if all writers had an equal chance at attracting readers, even if their stories didn’t hit the big publications.
I believe this new change (which is a really reverting to the way it used to be) is a big step in the right direction towards equal opportunity.
While we can’t be guaranteed equal outcome (as the quality of everyone’s work is different), at least we’ve all got a shot.
As you grow your following, you’ll grow your readership. Hence, you’ll make more from your writing.
This new home page change is a great opportunity for all writer, but not for the reasons you might think.
The money is short-lived because Medium is hungry for novel content. Tomorrow’s stories swallow today’s.
Nope, the new home page update will help you build a lifetime business. More traffic to your stories equal a bigger opportunity to build your tribe
You need an insurance policy for your writing business
Whether you only write on Medium, or you’ve got a shelf filled with your published books — it’s time to build an insurance policy for your work.
When we play in the sandbox of others (AKA Medium), our income is determined by the platform.
This is a spicy meatball to swallow.
Who wants someone else dictating how much money we can earn from our writing? That’s one of the reasons we want to be writers in the first place — to call our own shots — right?
Email will help you get there.
While it’s no silver bullet, and email-alone won’t make you rich — it will shore-up your income from total disaster, in case you lose your Medium money overnight (which can happen).
…because getting on the home page is only part of the puzzle.
If you hit the coveted home page, you might earn $500+ from a single story. I’ve done it. I’ve got a few stories that keep earning from me daily, even though I wrote them last year.
But that home page money is fleeting.
Most of your stories will have smaller results. But the money these ‘little guys’ can earn is big.
When you grow a tribe with your email list, you build an automated income stream for your writing. You don’t need Medium
Enroll in my Email Masterclass. Get Your First 1,000 Subscribers
August Birch (AKA the Book Mechanic) is both a fiction and non-fiction author from Michigan, USA. As a self-appointed guardian of writers and creators, August teaches indies how to make work that sells and how to sell more of that work once it’s created. When he’s not writing or thinking about writing, August carries a pocket knife and shaves his head with a safety razor.
