Netflix — The Crap You Put Up With

I for one am pleased as punch to have been hired by Netflix to come up with their new customer facing company slogan!

If you’re a Netflix user because of the quality of their many fine in-house productions you may not be able to figure out what that slogan is — so I will clarify — it is the title of this article!

That’s convenient, right?

At Illuminati Ganga we have gathered incredible, vast amounts of data on the slogans that people read, hear, like, remember, repeat, are inspired by, think are maybe sort of OK, actively loathe, will fight you if you say them to their faces, work as hidden manipulative memes triggering deep psychoses, or are just plain boring.

With all this data we are able to create slogans that will appeal just slightly enough to the largest demographic of people without making them reflexively gag or punch a representative of your business in the face when they say it aloud.

And “Netflix — The Crap you put up with,” is just such a slogan!

As with all great slogans this one points out some underlying dynamic of how the company, that proudly sports said slogan, works and how the mindset the slogan exemplifies makes the company successful — at least for some short time.

A signature characteristic of Netflix’s strategy over the years has been to define genres into microscopic sub-genres and develop content on very specific customer likes — for example “Urban teen geniuses who invent time travel”

Or Wise cracking Art thieves betray each other

In other words by mix and matching the genres their algorithms show as producing the highest potential for engagement they can produce these micro-genres that are essentially what people used to call elevator pitches — high concept content that they can be relatively certain a lot of people will watch because the mixture of ingredients will be very much something they like, and because producing quality versions of things is often a hit and miss, expensive process, they have instead opted for producing things that are bad but to their customer’s taste — sort of like Nestlé Chocolate.

Reference to bad and to their taste:

There is an unfortunate issue with making things bad and to somebody’s taste — the person whose taste you are courting may be happy to be courted but if all they ever get of things to their taste are things that are bad representations of that taste they may come to sour on what they once loved.

Netflix gives their customers what they want at the moment, but they do not give them things they will want in the future, and in art too much continuous going to the ‘crap you put up with’-well ends up building resentment. A feeling of being taken advantage of, of being treated like a sucker, that the person selling you something thinks you’re a fool for buying it.

Netflix — The Crap You Put Up With!

This Article was written by Illuminati Ganga Agents 13, 6, and 77.