My Unbelievable X (Twitter) Plan For November

Summary

The author plans to significantly increase their content output on Twitter and Medium in November, aiming for a fivefold increase from October's activity to grow their audience.

Abstract

In October, the author focused on simplifying their business operations. With this groundwork laid, they are shifting their focus in November to audience growth, particularly on their preferred platforms, Twitter (referred to as "X") and Medium. The strategy involves a substantial escalation in content production and engagement, with a goal to multiply their October output by five. This includes a dramatic increase in the number of posts, replies, long-form articles, reposts, and quotes. The author has set concrete, actionable goals based on controllable factors, such as the number of posts, rather than uncontrollable metrics like impressions, likes, or follower count. However, they will monitor these metrics to compare the impact of a "normal" month versus a "5x" effort. To maintain organization and track progress, the author has created a daily checklist, which they have made available for others to use.

Opinions

The author believes in the power of leveraging favorite platforms to grow an audience.
They emphasize the importance of setting goals based on controllable actions rather than external validation metrics.
The author is open to sharing their strategies and tools, offering their daily checklist to the public.
They are ambitious and driven, setting a high benchmark for their content creation activities.
The author values the comparison of different levels of effort on content engagement and audience growth.

Never mind 2x, it’s 5x or go home time!

In October, I spent most of my time simplifying my business, and while there’s still a lot to be simplified, it’s time to change my focus.

I want to focus on growing my audience in November.

The best way to do that is to leverage my favorite platforms to grow on them, which in turn will help my newsletter audience grow.

My favorite platforms are X (Twitter) & Medium.

I’ve decided to go hard and aim to 5x what I did in October.

Here’s how I came up with my X plan for November, I’ll share my Medium one in another story later today.

Let’s take a look at my October stats to determine my goals for November:

I Posted (Tweeted) 723 Times (Replies & Normal Posts)

I Posted 6 Long Form Posts

I Reposted ~12 Times

I Quoted ~12 Times

Based on 5x, these will be my November goals on X:

3615 Posts (Replies & Normal Posts) [120/Day]

30 Long Form Posts [1/Day]

60 Reposts [2/Day]

60 Quotes [2/Day]

Notice I only have goals based on things I can control.

I don’t have any impressions, likes, or follower goals.

But I do want to compare the difference between a “normal” month versus a “5x” month, so here are my stats from the past month:

77,913 Impressions

28 New Followers

I’ve created a daily checklist that I’ll be using to keep track, you can use it too. Make a copy of my Google Sheet or download the PDF version.