My Tweet Went Viral on Twitter
Here's what I did.
Two weeks back I joined Twitter.
I joined for fun but as I observed other creators in the space, I felt I could crack this thing.
I understood the format of the tweets that worked. I learned basic copywriting from YouTube videos and applied the same to my tweets.
As a result, one of my tweets blew up. It went viral.

My impressions grew from 11k to 35k in a single day. I went from 50 to 180 followers in a single day. There was a 3x increase in my followers and the engagement percentage also improved.
Here are the five things I did which made my post go viral.
1. Write for the target audience
As Taylor Swift sings,” A friend to all is a friend to none.” If you post for everyone you post for no one.
In the beginning, no one read my tweets. I had zero engagement. But I didn’t give up. I went all in. I realised my mistakes and tweaked my strategy.
I didn’t know anything about my target audience. So I researched people who were offering services like me. The ones they targeted were my target audience.
I made notes of the tweets they made. I understood the pain points of my audience and wrote my tweets accordingly.
This made sure that my tweets were focused on a specific group and not on the general audience.
As a result, people started engaging with my posts.
My tweet impressions went up.
2. Network effectively
When you are a newbie on Twitter no one really wants to follow you. There’s a trend I found on Twitter. I found creators with more than 500 followers suddenly following newbies with a lower follower count.
At first, I thought it was so generous of them until I saw one of Alex Harmozi’s videos that stressed the concept of reciprocity.
For example, a salesman gives a freebie to a potential customer hoping that it would lead them to return the favour by purchasing something.
When you are new on Twitter you would appreciate any help in the beginning. You want people to recognize you. So when you see someone with a higher following, reach out to you it's mainly because they know that you will help them in their process as well.
They will comment on your tweets.
A guy with a comparatively higher following sent me a DM on Twitter and I was overwhelmed. I commented on all his posts and retweeted them. Then when my post went viral the same guy stopped messaging me.
I understood there was a distance. I didn’t realise what the problem was. Then I understood that I had outgrown him which meant he had no use engaging with me.
You kind of learn a lot along the way. But if you are willing to work hard, nothing can stop you.
3. Engage like a human being.
On my first week on Twitter, I commented like an expert because in my mind I was a Ph.D. holder. But later I understood that no one cared about it.
I stopped commenting like an expert and started tweeting like a human being. I commented on the posts of others with a purpose. It was to either add value, humour, or a genuine note of appreciation.
And it worked. People started noticing me. They came back to my optimised profile and started following me.
I had learned my lesson.
Stop commenting like a robot and start commenting like a normal person. People will appreciate it.
4. Post relatable content.
Every Twitter profile is an individual person’s profile. At first, people should know you and trust you. Only then will they buy from you.
It doesn’t matter how many followers you have, what matters is that you have a loyal audience.
You don’t trust someone you see randomly on the internet. To build trust you need to be consistent and post relatable content.
My target audience was struggling to escape their 9–5. So I tweeted more about that and that worked well. It still does.
When you know who you are tweeting for, everything else becomes clear to you. All you have to do is just observe and tweet accordingly.
Key Takeaways
If you want to write a tweet that resonates with your target audience, here are a few things to keep in mind:
- Write for the target audience
- Network effectively
- Engage like a human being.
- Post relatable content.
If you are a writer, Twitter is one of the best places to showcase your skills.
It’s never too late to hop on a platform. Social media will never be saturated.
I truly believe every individual is different and they all have a different story.
If you can tell your story in your own unique way, people will want to know more about you. This will help you build your loyal audience.