My Top 10 Takeaways From Rework — Seth Godin

Book Breakdowns.

1. “Workaholics aren’t heroes. They don’t save the day, they just use it up. The real hero is home because she figured out a faster way”

2. “Working without a plan may seem scary. But blindly following a plan that has no relationship with reality is even scarier.”

3. “Unless you are a fortune-teller, long-term”

4. “That world may be real for them, but it doesn’t mean you have to live in it.”

5. “There are four-letter words you should never use in business. They’re not fuck or shit. They’re need, must, can’t, easy, just, only and fast. These words gets in the way of healthy communication”

6. “Limited resources force you to make do with what you’ve got. There’s no room for waste. And that forces you to be creative”

7. “Pass on hiring people you don’t need, even if you think that person’s a great catch”

8. “It’s better to have people be happy using someone else’s product than disgruntled using yours.”

9. “Limited resources force you to make do with what you’ve got. There’s no room for waste. And that forces you to be creative.”

10. “Teach and you’ll form a bond you just don’t get from traditional marketing tactics. Buying people’s attention with a magazine or online banner ad is one thing. Earning their loyalty by teaching them forms a whole different connection. They’ll trust you more. They’ll respect you more. Even if they don’t use your product, they can still be your fans.”

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