TECHNOLOGY | APPLE | WAITING FOR THINGS
My new MacBook Air M2 will come and save the rest of my days
The Sweet, Throbbing And Torturous Wait Is Over Next Week.

Waiting for something always increases this tingling euphoria — the brains manufacture into overdrive endorphins and serotonin with the good old dopamine and maybe even occasional oxytocin. And many more exciting juices.
My serotonin flush is now so high that it almost makes me hallucinate. I am restless and smile uncontrollably every time somebody mentions MacBook or Apple.
Dopamine in my brain flows freely, and I am filled with great expectations. I am sure that Charles Dickens had the same feeling when he opened his MacBook for the first time and started to type:
“My father’sfather’s family name being Pirrip, and my Christian name Philip, my infant tongue could make of both names nothing longer or more explicit than Pip. So, I called myself Pip, and came to be called Pip.” — Charles Dickens.
And that’s how the MacBook got its name: Macintosh was too long to go with Book, so the talented but infant Charles Apple gave it the name MacBook. I think its father, Steve, was in favour of that name.
Then, Endorphines strengthen the feeling of euphoria even more and makes me stay up late at night and write(for example, this) like I am on drugs. Dickens mixes with QuickTime, and in no time, the movie of my life goes backwards like Benjamin Button towards the origin of the euphoria.
It all started with a warm and cosy dose of oxytocin I got when I called Apple’s sales. Daryl answered my call, and I could swear that he was the nicest guy I had met in a long time.
I knew that he was about to sell me a costly machine, but I also knew that he knew that I was very willing and didn’t need any sales pitches. There was consent, and I could have married Darryl on the spot if he had just asked.
So, the trust Apple generates will increase my oxytocin levels, and the rest is just trying to live with these other chemicals until the moment comes.
According to the American Customer Satisfaction Index, Apple’s user satisfaction rate is the highest in the industry, at 82%. I am in that number, for sure.
A sensible person might say I am slightly unhinged, but realistic ones call me bonkers.
It’s this brilliant cocktail of neurotransmitters that I so love. The journey is the thing, not the thing itself.
Why a new laptop
Computers are not like humans, who keep going until the very end. When humans get older, they get slower, their memory will fragment, and the aches and pains of the body are there to stay. Believe me, I know.
Computers get slower, too. But instead of just letting them die a graceful death, we can upgrade the OS until the processor is simply too weak to run the newborn life inside the mystic transistors of the CPU.
My old MacBook 12" is now after four years of diligent service and four major upgrades at that point where my restless mind is faster than it. I need more speed to keep up with my writing habits: I have dozens of Apps open and gazillion windows, too.
The gentle old girl has become tired, and its 16GB memory is not enough for my naughty data proclivities.
So, I called Daryl, and now I am itchy and counting days, hours, minutes, seconds and nanoparticles.
So, what happens to the old girl?
My old 12" MacBook is still a gorgeous lady. Its stunning retina display and lightweight silverly appearance make it a very desirable machine.
Macs last long. Their build quality is second to none. My friend has had two Surface Pros during the four years I have had my MacBook. He has not been thrilled to see how much more it has cost him to keep up with everything on the dark side.
My old MacBook goes to a sweet 10-year-old little girl who needs a light, beautiful and fully functioning laptop. She will use it for at least 2–3 years before it is so old that she needs to have a new one in her teenage hormone rush to keep up with some SoMe sauce that has not yet been released into the App Store and is being hatched in some garage for catching teenage souls like flies.
And Apple recycles things, so I can say hand on my heart that I am a responsible consumer.
We are laser-focused on our commitment to achieve carbon neutrality for our entire footprint by 2030, a goal we have already reached for our own operations. At the same time, we’re working to one day make our products without taking from the earth, and to be a force for equity in the world around us. — Lisa Jackson, VP Environment, Policy & Social Initiatives, Apple.
What happens when my new MacBook M2 arrives
I expect a major ecstatic, maybe even enlightened, state of life to possess me; as you can see from my writing, it has already started to take over.
I know the feelings will wear out and become more like an old marriage. I know it has been the case from my experience with people and with my Macs many times over.
I would say that our marriage is good Apple quality. Because I am an old-school bloke, my marriage hums along. It’s a bit tired and slow, and there are not so many sparks anymore, but it is solid, and I expect it to last. It does the basics for us.
Instead, I have channelled my desire to get excited and tech-horny in an appropriate way to my family: I change Macs every four years or so, not my wife or children.
So, I get excited, and my wife thinks she is the cause (thank heavens she cannot see what my brains are brewing) and keeps smiling with a wink and telling me how silly I am and — “stop it!’. (I don’t understand how elderly ladies can say it in such a girly fashion — and how to keep my face straight when I hear it. Stop it…).
As a result, I get better lunches and an amicable relationship while my brain chemistry hums nicely until the moment comes. Next week!
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