Medium App Blues
My Home Feed Has Gotten Worse
If this were a dating app, I’d be in trouble

I’ve noticed a disturbing trend lately. My home feed on Medium has been offering up less and less attractive crap on its platter. The feed tries to imply these recommendations are “based on my reading history” .
Never mind that my reading history includes whatever the home feed last time shoved in my face which I happened to click on in a moment of unguarded exhaustion after work.
Alternatively, the algorithm-infused feed will get really lazy and justify its recommendation with the carelessly flung phrase “popular on Medium” or “selected for you”.
Selected for me??
As if I’m supposed to feel flattered, or special, or seen and heard.
This is for me?
But then I find out the carefully chosen story designed for my eyes alone couldn’t be further from my interests. Now I’ve just wasted a scroll, view, click, and a precious minute of my time.
And if I’ve worked all day I’m tired and rely on the couch potato experience of passive reading.

But instead I become very active and agitated, searching for stories I’m actually interested in from writers I know and love.
So I have to completely ignore the whole feed and use the search bar, like I’m some random shopper on Google, and search for single writers at a time I might want to read. Or I will do a search under publication, which will at least give me a few stories that might capture my interest.

Could this be one of the reasons all of our stats are tanking? If we’re on our mobiles, and we are passively reading, we aren’t even giving love to the writers we most enjoy.
Instead of a meritocracy, we are force-fed an arbitrarily chosen handful of stories that are often plain bad or uninteresting, and should not be getting clicks. Or they are lukewarm pieces that you end up reading in full because you are a dead tired passive reader in full couch potato mode, and then you even end up clapping on it like a fully fried zombie, because you are so out of it that you are just going through the motions.

And meanwhile this precious time could have been spent on writers you actually admire.
And I’ve also noticed the Home Feed plays a great deal of favoritism to particular writers, recirculating and recycling their stories ad nauseum.
Have you noticed this too?
I won’t name names, but I’m sure you are familiar with some of Medium’s favorites. It is so bad sometimes, I start to wonder if these writers have inside connections to the top Medium Brass.
Some of the names I don’t even follow. Never have. And yet I’m hesitant to block them, as I’m not a person who likes to close doors. Maybe I will start blocking them.
What is your experience with the home feed lately, especially when on your mobile? Are you a passive reader, or do you find yourself having to use the search function for writers and publications you like? Let me know in the comments section below.
© Carlo Zeno 2022
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