My First Sale on Gumroad for SwiftUI Book

Techniques and tips on how i made my first sale for my book about SwiftUI

Yesterday i did launch my first digital Book which is not free and i already have 3 sales only from Gumroad.

One technique i followed was to build first a mailing list for my free products. I had 2 free digital products with total 32 sales which at least for me is pretty good.

Give something for free to build audience

After the launch of my new product i sent an email to the buyers of my first 2 free products. Unfortunately i did not get any sales from those emails but i hade some clicks to my new product that can lead to increase my visibility.

Create a discount code promotion

Gumroad give you the possibility to create promo codes with a discount for limited time or sales. The first sale was generated from this strategy. I created a post in facebook with the discount code and there i got my first sale.

Linkedin Posts

Linkedin allows you to enable your account as a content creator. I already have a pretty good number of followers but enabling content creator mode your post can be visible also in other people outside your connections. So i created a post and shared it to Linkedin. In 1 day i had 1.000 impressions of my post and 35 views of my product through Linkedin (desktop & mobile).

Note that this is the first share in linkedin so the numbers here are only for the new product. I have some traffic from medium but those are for the free products.

Use Medium Posts

Obviously i use also Medium to promote my products. I usually write stories only for iOS and sometimes i link my free or paid products at the bottom of some articles.

Direct Messages to possible customers

As i have a lot of connections for iOS development i send also some direct messages if they are interested in the book. One of those sales was from direct message.

Gumroad Discover mode

After 10$ of sales you can enable Discover mode which simply Gumroad increases your visibility through their site (because before that you are not visibile in their search, you have to do your marketing alone). Enabling this option you can choose a commission to give to GumRoad to increase your visibility (minimum is 30%).

Affiliates

One other good thing is that Gumroad offers you an affiliate link for your products which means that other users can share your product and they will receive a commission from every sale. I set mine at 50%. If you are interested to share my product you can use this link and 50% of the sales are yours: https://psimas.gumroad.com/affiliates

Finally if you want to check my new book about SwiftUI check the following:

Thanks for reading and good luck with your products!