Profitable Lead Magnet Tips
My First Lead Magnet
And how it quickly built my list community
In our most recent episode, you discovered 7 different ideas for lead magnets. You can still catch that brief article training here. You can also still get 51 lead magnet ideas here for free.
Today you’ll discover how my first lead magnet built my list community (and still does).
Let’s get started:
My first lead magnet
A lead magnet is something you give a prospect in exchange for their email address. These are also called opt-in incentives, freebies, etc. These are a crucial part of your list building process.
I created my first lead magnet about this time of year 15 years ago in ‘07. My first lead magnet was 2 templates from my first product, Article Writing Templates (no surprise there, right?;-)
A good lead magnet can be a major list builder, as this one was, and still is, for me. Here are a few characteristics of a good lead magnet:
1) A good “sample” of your expertise and what you do. You want to deliver an appetizer that leaves your subscriber wanting more from you. 2) Gives your new subscriber a quick “win” when they use it. This just feels great for a new subscriber. And when they want more wins they’re likely to turn to you. 3) Directly related to a product or service you offer. The 2 Article Writing Templates I gave away were 2 of the article templates in my 15 Article Writing Templates product. This is important for many reasons. One of which is when my new subscriber got the 2 free templates, I was then able to offer the entire package for a discount right there on the thank you page. You can make a lot of difference and a lot of profit this way…
Offer a sample directly related to what you do. Offer a quick win. Offer the entire package as follow up.
So get busy creating your first (or next) lead magnet so you can make a difference and a profit.
Want 51 more free lead magnet ideas from a trusted colleague’s Opt-In Incentive Vault? Visit here.
About Jeff Herring
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