Profitable Product Creation Tips
My First Digital Product: #1 Secret Revealed
The one secret that changed everything 17 years ago…
In our most recent article training episode you discovered the 7 content superpowers. That brief training awaits you here.
Today you’ll discover the #1 secret I learned from my first digital product. This secret will save you time and make you more money :-)
Come back with me to ‘05
Come back with me to a Wednesday morning in ’05. I’m a counseling psychologist in private practice. I’m at the #1 radio morning show in town to do our weekly live interview and record another one for Friday.
We’re talking about that week’s column on dealing with difficult people. I’d already written several columns on this topic, so there was much we could talk about.
In the middle of the 3 minute interview with “Steve and Sara” Steve says the following:
Steve: “Jeff, you really should write a book about this!”
Me: “Thanks Steve! That’s a great idea”
Me: (picture a thought bubble here): “Actually I’m going to go back to my office and create an ebook and launch it tonight!”
So I drove back to my counseling office and started praying for cancellations! ;-)
That morning I gathered together the 5 articles I’d written about dealing with difficult people.
That afternoon I separated them into chapters with a transition to the next chapter.
All this done in between seeing a day’s worth of clients.
I was separated at the time, so that night I went through the drive-thru at Sonny’s BBQ, got my pulled pork sandwich with fries and large sweet ice tea.
Went back to my office and turned this collection of articles into my first ebook!
If was called “Beat the BOZOS: How to Deal with Difficult People without Becoming One Yourself!”
Launched it around 8 pm that evening. When the first order for $17 came in within 30 minutes, the world shifted for me.
“Holy crap! This works!!”
Now here’s the secret that changed my life, changes the lives of my members, and can change yours too:
When you create your regular content you are also creating the content for your digital products!
I’d turned 5 articles written for my newspaper column into my first ebook.
Me: “You mean I can take content already written and turn it into online products?”
Me: “Yes, that’s exactly what I mean!”
Bonus Tip: I’m going to show you exactly how to do this in a free and mercifully brief online workshop called “The Content Cash Flow System: Master the 7 Content SuperPowers!” Visit here to get in!
About Jeff Herring
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