Profitable Course Creation Tips
My First Course
Less is more… Less is so much more!
Thanks for dropping by for this brief article training. I’m glad you’re here!
I launched my first big course “Article Writing and Marketing Secrets” in the spring of ’07. I threw just about everything I knew about articles into that course. And it did pretty well…
But you know what did even better?
The much smaller “spin-off” course “List Building Gold Secrets.” It was just one small part of just one module of the big course.
And don’t miss this: It was priced for less but made more.
Less is More
I’ll admit sometimes it’s been a struggle to keep courses small, but I’ve kept that lesson with me for a long time now. And it’s paid off. On the regular.
Advantages of Small Courses
- Faster and easier to create
- More in reach financially. Small courses get you customers who will buy more small courses.
- If you’re fishing for fun, one line in the water is plenty. But if you’re fishing to eat, you want as many lines in the water as you can get.
- Easier to create spin-offs.
- Stacking one small course upon another builds a small course empire over time.
So I’ve gotten pretty good at creating small courses. But I know someone who is better.
Cindy Bidar is the absolute Queen of Tiny Courses. I’ve learned so much from her. Now you can too!
I’m bringing her in for a Smart Content Income workshop on creating profitable “Tiny Courses.” Here are our goals for you on this training:
- Absolute clarity about a problem you are uniquely qualified to solve for your audience.
- A clear outcome they will achieve by taking your new course.
- The beginnings of an outline you can use to create your course.
Please join us here for this mercifully brief on demand workshop.
About Jeff Herring
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