My Brain Responds To Stories

One cannot deny the powerful impact of stories. When you affiliate with a stranger, you’re intrigued about their history and background. When you invest in a company, you want to learn about their leadership, their setbacks, and vision. Stories are so individually unique and emotionally compelling to engage our brains. I believe that they are an effective strategy to convey information and values from one individual to another.

The art of storytelling is so undervalued in a business setting. I’ve often been flabbergasted by my father’s leadership skills and business ethics. He uses emotional content and personal narratives for a better understanding of the subject to his clients. Inevitably, this not only forges connections among people but they have a much better recall of the stories than facts. Stories simplify complexities, convey business purposes and win the affection and wallet of the consumers. Communicating a humane character-driven story will make the information cogent and unforgettable. Even after 30 years of business, he has a loyal client base and a successful business because he mastered this art.

In an organisation, to have an absolute allegiance of your employees, it is imperative they fathom your vision and mission. Testimonials of the founders along with sundry case studies help facilitate the same. Sharing individual battles and triumphs not only motivate the employees but help them align their goals with that of the organisation’s. Their stories are captivating to the brain and concurrently uphold the guidelines concerning quotidian decisions. Likewise, when an employer lends his ears to his employee he has him by his side for life.

Sharing stories strengthens our sense of empathy towards other individuals as well. People want to invest not just in companies but in humans. For instance, researchers Rob Walker and Joshua Glenn demonstrated the effect of narrative on the value of the objects. Objects purchased for $1.50 apiece were sold for $8,000 in total. Thus, along with profitability this also gives you a competitive advantage in the market.

To conclude, if you want my attention and investment, narrate a story. It’ll earn you my lasting support and respect.