Mobile Wallets Part 1 — My recipe for a dream Mobile Wallet

The mobile wallet of my dreams would first and foremost be a utility for me to pay quickly and easily (securely is assumed) both online and in-store. For payments I want to spend as little time and effort as possible to pay.
My dream mobile wallet would also have the ability to connect me via my phone, watch and other devices to my financial institutions and the places, both physical and digital, where I choose to spend my time and money. This would be optional and configurable by me, a service to be used, configured, adapted or ignored as I saw fit.
Many of these ingredients are present in one shape or another in almost all the mobile wallets out there. However, none have all of them, at least not yet.
Ingredients — Account and Card Provisioning
- App pre-installed on my device, so I don’t have to download it
- Easy to find app — able to navigate to from multiple origination points e.g. phone set up, website, payment button on merchant app
- Easy to create a wallet account using any data already captured by the wallet owner or bank
- Push provision of cards from my bank app/site
- Instant digital issuance into the wallet when required e.g. if replacement card issued so there is no break in service or unnecessary manual intervention
- Easy authentication of bank cards in-app (no phone calls to bank to verify)
- Single account/card registration across all devices and channels (wearables, mobile, desktop, online, in-app, in-store — and including voice and other new channels e.g. biometrics as and when available)
Ingredients — Payment Experience
- Replicate the card NFC tap and go experience — no need to turn device on, unlock or authenticate for small ticket items (less than $100) — this includes wearables — no need for a consent button (for more on card based NFC payments read this)
- High reliability — near 100% attempt to success rate (e.g. high end credit cards expect to achieve minimum 98–99% success rate including legitimate reasons for decline)
- Clear signage and informed cashiers where I spend
- Reliable, consistent payment experience whenever I use it
- Present on all my favorite apps and sites
- Removes the need to register with new apps/websites i.e. allows me to automatically log in to these without an account sign up process but just using my Wallet credentials
- 3rd party merchants use my wallet data to capture delivery address etc.
- Will allow me to send and receive money to other people seamlessly including face to face through mobile POS
- Partner benefits — for select apps and sites I would like to have some sort of customization or special VIP treatment — “You’re a Google Pay customer with American Express? you get free delivery!”
- Integrate with order ahead platforms and allow me to pay in the payment app for select high frequency categories that I define — I don’t want to have to go to 3rd party apps all the time — examples might be coffee chains, gas (petrol) stations, food delivery, car sharing apps, cinema tickets etc.
Ingredients — Account and Card Management
- Will be integrated with my issuers and other financial services I use and act as a portal into my whole financial life so I don’t need a separate bank or other apps — ideally experience to be customized to the primary/active card issuer within the wallet e.g. if my Capital One card is the primary card then give me a Capital One specific experience
- Will allow me to manage the cards across devices and 3rd party merchants — turn card off and on, block, change permissions and limits — no one tracks which websites and apps have their card information — I want to be able to see this in one place and manage it
- Give me customized and curated partner promotions and incentives but please don’t spam me
- Have really smart spend alerts that I can dial up or down depending on my personal preferences — one of the problems with frictionless payments is that it makes it really easy to overspend — who has not had spend regret?— we need some gentle brakes on spending so it’s not too frictionless, this is counter intuitive to an industry focussed on taking out payment friction
- Allows me to store and access merchant loyalty cards
- Acts as a repository for ticketing and transport cards
What would your recipe be for a dream mobile wallet?
Let me know what you think in the comments or you can also use Linkedin or Twitter
Mobile Wallets Part 2 — Why we still need actual wallets
