Metrosexuals, the New Man
Quench of a Common Man to Look Extraordinary
An Ordinary man who is least bothered about his look and appearance is history now.
“The New Man” likes to dress elegantly, buy cosmetic items to maintain his skin glow, obsessed with luxury items than any girls. The new man they are bothered by their appearance more or less than a girl. Perhaps I should say, he is a step ahead than a new generation girl.
I am talking about the ordinary man who leads a completely normal life, working in an office space, leading professional coaches, or running a business but not runway models and fashion addicted. The stack of people, who are bothered about their looks and appearances.
They are not just after trendy or luxury bags, but they are in the hunt for make-up products. Concealers, Eye-liners, Mascara, Foundation the line never ends. Blush may be an exception there. Probably The New man is well aware of these various shades and they might be in a better position to explain it and even showcase how to use it. They tend to spend about 30–45 minutes daily on skincare routines.
Most of the luxury brands have expanded their line of products to accommodate these New Man. Some have even diversified into genderless products so there won’t be a differentiation of male and female-oriented items.
Some brands have opened the line of products exclusively for The New Man to suits their manly skin tone and complexion. Launched in 2018, Japanese brand Fiveism x Three specialized for men includes foundation sticks, concealers, and nail colors.
Fiveism x Three director says, Face Camo kit comes in the shape of a Mobile and the concealer bar holder is specially designed for man grips
what makes them spend time and effort on skincare maintenance?
What makes them feel that they should wear makeup?
Beauty blogger Jake Jamie says, Makeup enables me to walk down the street with my head held high feeling like the very best version of myself.
Makeup gives confidence, happiness, and self-actualization. In Public opinion, men should be free to use make-up to improve their appearance the same as a girl does but without damaging their masculinity. Makeup will help them to look professional.
Studies have shown that in fact, most women do not mind their partners wearing a touch of concealer or foundation, as long as it is discreet. If women are supportive of this, then more New Men will emerge and they will be encouraged to experiment with these types of products.
My hairstylist is a guy and I prefer male stylists rather than ladies. It is because I have this inner feeling that they are perfectionists, their style matters, their opinion stands a chance and they are naturally artistic. I do get helping hand from my husband when it comes to shaping my eyebrows, he does a good job there without any prior experience.
In little less than no time, the female bounded cosmetic and luxury industry will be taken over by The New Man.
