Meet The “King of Toxic Masculinity” Who’s Making $5 Million a Month Selling Controversy
Trigger warning — Andrew Tate is running a genius marketing campaign
If you’ve been anywhere near the internet in 2022, you’ve likely heard of Andrew Tate.
Kickboxing world champion turned millionaire playboy whose brash views on gender roles have set the internet on fire.
As a get-rich-quick-preneur, Andrew isn’t selling anything new. But his surging social media success is something to behold.
He’s currently running one of the most genius marketing campaigns in history.
At a time when society’s pendulum is swinging toward diversity and inclusion, he’s pulling it toward diversion and exclusion. Yet, he’s seemingly uncancellable.
Here’s everything you need to know about Andrew Tate. And how he’s playing chess while the world plays checkers.
He goes by the name “Cobra Tate”.
Andrew Tate is an American-born, English-raised globetrotting entrepreneur who currently resides in Romania.
Why Romania you might ask? As Andrew says,
“I prefer a country in which corruption is available to everyone.”
Before marketing his 18 modern wealth creation methods to lost young men via his online school “Hustler’s University”, Andrew was a professional kickboxer with the ring name “Cobra.”
Before that, he was simply a young boy who loved playing chess and idolized his father.
Here’s a brief history of Andrew Tate — the human.
Andrew’s full name is Emory Andrew Tate III, named after his late father Emory Tate II — a grandmaster chess player.
As the first black-American chess champion, Emory was a trailblazer. He also served in the military, practiced martial arts, and spoke multiple languages. A real-life superhero.
But, he struggled to make ends meet, living in his car for portions of his life.
When Andrew’s parents divorced, he and his brother Tristan moved from Gary, Indiana to Luton, England to live with their mother.
It was there that Andrew began his climb toward becoming one of the internet’s greatest villains.
Andrew began kickboxing and quickly fell in love with the sport.
For the whole of his twenties, Andrew travelled the world, competing as a professional kickboxer while regularly appearing on reality television shows such as “Big Brother UK” and “The Ultimate Traveller.”
Combined with a massive chip on his shoulder, these 3 experiences would foreshadow Andrew’s aggressive rise through the social media ranks:
- Chess
- Combat sports
- Reality television
A dangerous trio.
After retiring from kickboxing in 2017 due to an eye injury, Andrew began making money on the internet — out of necessity.
Andrew didn’t go viral overnight.
Andrew has been creating content online since 2018, but didn’t start going viral until 2022.
He’s now being called the “King of Toxic Masculinity” due to his controversial opinions on patriarchy and gender roles. Here are some of his most controversial opinions (trigger warning):
- “Women are intrinsically lazy.”
- “Female promiscuity is disgusting.”
- “Women shouldn’t drive cars or fly planes.”
- “A lot of the world’s problems would be solved if women had their body count tattooed on their foreheads.”
When challenged on his beliefs, Andrew leans on two major responses:
- “These are my personal opinions based on my experiences.”
2. “I believe men are better at some things and women are better at some things. We are not equal.”
Andrew speaks bluntly and offensively — by design.
In early 2022, clips of Andrew sharing his opinions began circulating on social media.
In July of 2022, he was one of the most Googled humans in the world, beating out:
- Joe Biden
- Donald Trump
- Kim Kardashian
But the real mystery of Andrew’s rise is how no one has been able to censor or silence him. This is largely because Andrew nor his team post his clips.
But more on that later.
How Andrew got rich.
Believe it or not, Andrew Tate is a legitimate self-made millionaire. Although his moral compass is highly questionable.
After retiring from kickboxing Andrew, and his brother/business partner, Tristan, needed money quickly:
“I owed some money to some dangerous people. I had $70K and needed $100K to stay alive.”
Andrew’s first move was to bet $20K on roulette at a local casino — he lost it all.
With one week to make $50K, Andrew began plotting ways to make money quickly. Like Thomas Edison looking to solve an energy crisis, Andrew locked himself in a room until he came up with an answer.
He began by writing down all of his assets:
- Physical strength (but couldn’t fight)
- a BMW (worth around $20K)
- Intelligence (but no outlet)
Then, a lightbulb.
After seeing an ad for sexy webcam girls on the internet, he had an epiphany. Ironically, he looked to the women in his life for help. He added his 5 international girlfriends to his list of assets.
Then, he came up with a plan.
Andrew and his brother Tristan went through their phones, messaged and flew a total of 7 women to dinner at an upscale restaurant. Selling desperation masked as opportunity, Andrew pitched his master plan:
A webcam business — with a 50/50 revenue split.
5 women left.
2 stayed.
And thus, Andrew Tate, brokey retired kickboxer became ‘Top G, Cobra Tate’.
The business model was simple — yet sad.
Andrew’s girlfriends moved in with him, and together they worked 15+ hour days chatting to lonely men online. Andrew took care of the ads and equipment and the women sat and looked pretty.
Eventually, Andrew took control of their keyboards too — feeling as though he knew more about what men wanted to hear than women.
On the “Full Send Podcast”, Andrew explained how he emotionally manipulated hundreds of men out of millions of dollars. He had them selling their houses, cars, and cashing out their life savings to feed their addiction to companionship.
When asked if he felt bad, Andrew said,
“F*ck no.“
From there, Andrew and Tristan paid off their debts, hired staff, and diversified their portfolios.
Tristan began managing OnlyFans models.
Andrew bought a string of Romanian casinos as well as an ownership stake in the MMA league “RXF” (Real Xtreme Fighting).
Then, suddenly, the pandemic hit.
Andrew couldn’t operate his 2 main businesses — once again, he needed a plan. Another way to make money quickly.
So, he put all of his eggs in one basket — Hustler’s University.
The real reason why Andrew is everywhere.
On an episode of the popular comedy podcast, “Your Mom’s House” Andrew revealed his 4 main income streams:
- Hustler’s University
2. Owning casinos in Romania
3. Owning 10% of the Romanian MMA league “RXF”
4. “The War Room” — a society of rich and powerful men
When the pandemic hit, 3/4 became inoperable.
So, he doubled down on his online business — Hustler’s University.
But what is Hustler’s University?
According to Andrew, Hustler’s University is an online school teaching 18 modern wealth creation methods. Some of these include:
- Real estate
- Copywriting
- Amazon FBA
- Dropshipping
- Flipping Cryptos
Basically, how to get rich quickly.
According to reviewers, the lessons are vague, basic, and macro-focused. Buy low, sell high, etc. Nothing you can’t find on the internet — for free.
What you really pay for it is the community. As well as one exclusive income stream.
The only money-making method that prevents the course from being written off as a scam.
The truth is, many of Andrew’s students are actually making money. Maybe not from the free YouTube knowledge Andrew and his professors teach in the course, but through Hustler’s University’s affiliate program.
Affiliates earn 10% commission for each new student = $5.
It’s capped at the first 2 months, meaning students can make a total of $10 for each new referral.
Andrew makes $50 per month for the lifetime of each membership.
This affiliate program isn’t anything special — in fact, it’s on the lower end of affiliate payouts. Normally, it wouldn’t be very lucrative.
But it has one secret weapon— Andrew and his viral opinions.
Andrew has a knack for going viral. In January 2022, after his appearance on “Your Mom’s House”, Andrew went on a media tour, talking to anybody with an audience:
And many, many more…
He even began chatting with Twitch streamers online. Anything to create more controversy (and clips) that funnelled back to Hustler’s University.
Here’s the strategy behind Hustler’s University that has (allegedly) earned students upwards of $10K per month:
- Create a social media account using Andrew Tate’s picture and name.
- Post any of Andrew’s viral clips circulating the internet
- Post an affiliate link in your bio
Simple and effective.
As Andrew gains more controversy, more students join. As more students join, more clips circulate the internet. The more viral Andrew goes, the more his students earn and vouch for the product.
A genius plan — and it’s working like a charm.
At the beginning of his media tour, Hustler’s University had 5,000 students. 6 months in, and he now has over 100,000.
That’s $5 million per month from one income stream.
Andrew’s strategy isn’t new.
But it is different.
In the early 2010s, another get-rich-quick-preneur named Tai Lopez took the internet by storm.
His viral video began with a tour of his mansion:
“Here in my garage. Just bought this new Lamborghini.”
Instead of pushing the idea that men need to be strong, powerful, and rich in order to attract women, Tai’s marketing was all about “knowledge.”
How the skill of reading faster would guide you down 67 steps toward financial freedom.
Years later, it was revealed that Tai Lopez rented the mansion and Lamborghini as a marketing ploy to build social proof. Meanwhile, he was living in his friend’s trailer.
Fake it until you make it — the oldest trick in the book.
It’s similar to what Andrew is doing now. But with one major distinction.
Andrew outsources his virality — making him nearly impossible to cancel.
In April of 2022, police raided Andrew’s estate after suspicion of human trafficking. Charges were dropped but the investigation is ongoing.
Normally, for someone as polarizing as Andrew, this would be enough to get him cancelled. But Andrew doesn’t rely on his social media for his businesses or fame.
He doesn’t pay for ads or promote his own channels. Instead, he encourages his students and anyone else wanting to get rich quick to promote his content on their channels.
Because at the end of the day, it all funnels back to his affiliate program. As the age-old expression goes,
“All publicity is good publicity.”
Final thoughts: it’s ok to feel triggered.
Andrew Tate is a polarizing figure.
And it’s human nature to be affected by his emotionally charging statements. But, remember that controversy is Andrew’s product.
It’s not personal — it’s business.
And at the end of the day, his opinions are that of one human. Not the opinions of the world nor a generation.
To summarize:
- The reason why Andrew’s face is everywhere is simple. Money.
- The internet is a game of chess. Misdirection is part of it.
- It’s not personal, it’s business.
- Controversy sells
Sometimes understanding the ‘why’, can help you deal with the ‘what.’
Hi, I’m Hudson. I write about living healthier, happier, and more mindfully... and sometimes, marketing. To have stories sent directly to you, subscribe to my newsletter. 👇
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