Medium Plans To Stop Organic Distribution Of Your Articles

About Medium’s latest announcement.

Hold on, before you panic-scroll and close this tab. Take a deep breath. Medium isn’t shutting down its traffic flow.

A clickbaity approach isn’t my usual style. Some of you will probably unfollow me for doing this (I’m so sorry!).

But I needed to get your attention to warn you about a very important matter:

Relying solely on external platforms for traffic is risky.

Platforms like Medium have complete control and can alter their algorithms or policies at any time. This can affect your reach.

In fact, it’s already happening right now.

Almost every writer I speak with is complaining about getting less views.

Just like other content creators we’re already facing the harsh reality of algorithms that are constantly changing.

So building your own independent audience is now more critical than ever.

How? By building an email list.

Unlike relying on external sources, building your email list grants you complete control over communicating with your audience.

You decide the content, frequency and timing of your messages.

Email also gets you a closer and more personal connection with your audience.

And unlike fleeting social media trends, an email list represents a permanent asset. Even if external platforms shift, your dedicated subscribers remain by your side.

Now, before you hit the “unfollow” button, hear me out.

Building an email list takes time and effort. While I have to admit that I have under-prioritized email marketing for a long time, I’m working on it right now behind the screens.

But I don’t want to walk this path alone. I want to take you with me. Because I want to see you succeed too.

Imagine having hundreds or even thousands of dedicated subscribers, just a click away from your content. That’s the potential email marketing holds.

The choice is yours:

• Continue relying solely on external platforms, constantly at risk of algorithm changes.

OR

• Taking control of your audience and build a sustainable, independent traffic source through email marketing.

I encourage you to look into it. Because although it may sound cliché, you need to take ownership over the future of your online presence.

Take control — don’t rely solely on an algorithm.

P.S. I’m not saying that you should quit Medium altogether, just make sure you’re simultaneously building that email list while growing your audience on Medium.