Media Coverage Market Shares US vs France — Source TrustedOut — 10/01/19
What Media are covering the most.
In the US.
As of today and over the past 90 days, here are the top “covered” group classifications. This means the percentage of media in America that cover the following group classification (like a countrywide newsstand shelve)
In bold are the differences above 5%. This means group classification that are more covered in the US vs France.
Top 3 Most topics covered are very different from France
US Media cover much more Entertainment & Leisure, Society and Education and, to a less degree, Sports, Lifestyle and Medecine & Health.
In France.
In bold are the differences above 5%. This means group classification that are more covered in France vs the US.
Greater coverage in Economy & Enterprise and Tech.
French Media cover much more in Economy & Enterprise and Tech which, both, are not even in the Top 10 US.
Largest Media Coverage difference.
As for above, we deliberately put a cliff at 5%.
Comparing Apple to Apple.
Tables above prove coverage between countries are very different, meaning feeding your intelligence tool and creating your whitelists based on random numbers of sources or media or articles will drive to unreliable, dangerous outcomes.
As demonstrated in this business case: Business Case #3. Country comparisons