avatarMisbah Ul Haq Syed

Summary

The website content outlines the seven essential skills necessary for creating and running a successful publication on Medium, emphasizing the importance of expertise, editorial experience, business acumen, a strong team, reputation on Medium, social media presence, and a robust business plan.

Abstract

The article titled "Mastering These 7 Skills Will Let You Have Your Own Publication" provides insights into the critical skills required to establish and maintain a publication. It highlights the necessity of having a deep understanding and passion for the subject matter, as well as the ability to edit and curate content effectively. The piece underscores the importance of treating the publication as a business, with attention to time management, financial planning, and marketing strategies. Building a core team with expertise in editing and social media is also emphasized, alongside the need for a strong personal reputation on Medium and a commanding presence on various social media platforms. Finally, the article stresses the significance of a well-thought-out business plan to ensure the publication's financial viability and success.

Opinions

  • Expertise in the relevant field is crucial for engaging with the subject matter and steering the publication in the right direction.
  • Editorial experience is key when accepting submissions and scaling the publication to reach a wider audience.
  • Business skills, including time management, sales, marketing, and financial management, are essential for the publication's operational success.
  • A talented core team is indispensable for editing content and managing social media effectively.
  • A good reputation on Medium can provide a solid foundation and facilitate the publication's growth.
  • A strong social media presence is vital for promoting the publication and engaging with the community.
  • A clear business plan is necessary to monetize the publication and ensure its long-term sustainability.

100 Days Writing Challenge

Mastering These 7 Skills Will Let You Have Your Own Publication

Focus these critical areas but look for more — Episode 46

Photo by Sigmund on Unsplash

Have you ever thought of creating your own publication?

Whether or not you want to have one, you should at least know the basics.

Having the knowledge will give you the advantage to prepare yourself to go for it when the time is right for you. Having those attributes will anyway give you an edge to become a better writer and will help you shine on Medium.

Here are the main pre-requisites for creating and running a publication.

1. Expertise in the relevant field

This is the foremost quality you need to have before you even think of creating a publication. If you are passionate about a field, it will show with your academics, professional journey, life experiences, articles, and so on. Having a strong liking for a subject helps you engage with the subject, come up with newer ideas, and make your move on in the right direction permanently.

2. Editorial experience

This is an essential quality that you need unless you don’t want to invite writers to submit stories. But if you want to run your publication ultimately on a big scale and wish to have a big fan following then you would probably open your publication for writing submissions and this is where your editorial skills will come to play an important role.

3. Business skills

You need multiple business skills as you would have to run the publication like an organization. Time management, people skills, sales and marketing, financial side, business strategies, and so on are some attributes you need to make it up and running.

4. Your core team

You need a talented team to run the publication. The key areas where you would require excellence are editing and social media. Besides that, you would also need a business partner to run the publication parrel with you unless you can do it all yourself. But remember that it is a tall order.

5. Standing on Medium

If you have an excellent reputation on Medium, it will give you the advantage to have a solid start and an excellent base to support your work as you move along. Being a loner with a low follower base or someone who is just starting off on the platform will take much more time to establish him/herself as a writer and then convince others to follow and contribute to the publication to make it a success.

6. Social media presence

It is the age of social media. So, you need to have a powerful presence on different platforms like Facebook, Twitter, Instagram, and so on. Decide which ones are suitable for you. To implement this, you will need a team to make it happen if you want to do it the right way.

7. Devising a business plan

If you want to start your own publication just for the fun of it — it is another story. But if you want to run it like a business, then you need a plan to support your ambitions. You should know well in advance that how you are going to make numbers work for you and how the stories will start bringing money into your kitty.

Final thought

Just as writers require a niche for their stories, publications also need to follow the same principle. See the pros and cons as discussed in the above points and more. Weigh your ideas and come up with a winning strategy but make sure it is unique and catches the attention of readers and writers alike.

I hope you like today’s episode. See you tomorrow!

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