Marketing → Brand Management → Product Management, and other realizations

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ore cued into daily business and operations.A Brand Manager not only decides product features, skus, pricing, and marketing communications, she has to understand and use different distribution channels, and perhaps more importantly, has to take ownership of the Profitability and Growth of the business. A well loved brand that doesn’t make money, is kinda useless. But, the crucial differentiator here became, how difficult is the product ! How can someone not trained in chemistry decide what soap or detergent or ice cream to make. The answer is that the learning curve is small. These are easy products to understand. There is a spectrum of difficulty of learning the product.So, is a Brand Manager actually a Product Manager for easy-to-understand consumer products ? It seems like it on the surface. A Tech Product Manager has to understand the Tech Product and be able to lead Engineers. A Garment Product Man

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ger or Brand Head must understand garments to lead the designers. So by congruency, a Pharma Product Manager must understand medicine and chemists ? Seems like it.I feel there is another layer to it. Product Builders (engineers, designers, chemists) have the ability to make the product. However, they have another, perhaps more important skillset. They understand their consumer. They know what their consumer wants. Then understanding consumers becomes that inner layer of the onion. If you get what your consumer wants, you have a strong advantage. Then you can either build up your skills to make that product or partner with someone who can build it.Either learn how to build product, and partner with someone who understands the consumer, or understand the product’s consumer market and partner with someone who can build the product.Appreciate more onion peeler comments.</article></body>

Marketing → Brand Management → Product Management, and other realizations

Hey There !

Progressive careers are like unpeeling layers of onions. The inner layers are way more fresh, juicy and tasty. As an ambitious yet naive Tween, I started out with the aim to be a Marketeer because I found it really cool that one can make such amazing ads and nudge people to buy products. As I proceeded with my MBA, I realized that the definition of marketing in general means marketing communications. Sounds creative ? Not really. I began feeling that a Mark Comm person is a glorified event manager and agency coordinator. Not the way I envisioned spending my time. My comprehension of Marketing was that of a Brand Manager. Someone who has the authority and ability to make decisions about products and services that would make it a Big Brand. And then I started realising more things as I grew more cued into daily business and operations.

A Brand Manager not only decides product features, skus, pricing, and marketing communications, she has to understand and use different distribution channels, and perhaps more importantly, has to take ownership of the Profitability and Growth of the business. A well loved brand that doesn’t make money, is kinda useless. But, the crucial differentiator here became, how difficult is the product ! How can someone not trained in chemistry decide what soap or detergent or ice cream to make. The answer is that the learning curve is small. These are easy products to understand. There is a spectrum of difficulty of learning the product.

So, is a Brand Manager actually a Product Manager for easy-to-understand consumer products ? It seems like it on the surface. A Tech Product Manager has to understand the Tech Product and be able to lead Engineers. A Garment Product Manger or Brand Head must understand garments to lead the designers. So by congruency, a Pharma Product Manager must understand medicine and chemists ? Seems like it.

I feel there is another layer to it. Product Builders (engineers, designers, chemists) have the ability to make the product. However, they have another, perhaps more important skillset. They understand their consumer. They know what their consumer wants. Then understanding consumers becomes that inner layer of the onion. If you get what your consumer wants, you have a strong advantage. Then you can either build up your skills to make that product or partner with someone who can build it.

Either learn how to build product, and partner with someone who understands the consumer, or understand the product’s consumer market and partner with someone who can build the product.

Appreciate more onion peeler comments.