Make the World See You As the Expert You Are
The easy, zero-cost way to go viral online
I have gone viral online on two major online platforms. I have helped people go viral on several other platforms. And we are not talking about ridiculous things like dog or cat videos…
In fact, I consult for executives building a professional brand online on how to structure their content. It’s a kind of on-demand editorial consulting.
My “follower count” on this platform shows I have gone viral more than once here, even though that is now almost impossible without being in the “editor’s pick”.
I'm saying all of that to let you know that I know this stuff. I have studied it like crazy. I have experimented with all kinds of things. And yes, there is a very easy way to go viral.
It works on any online platform with the alignment of minor nuances specific to each platform. Here is the secret:
The easiest way to go viral online is to create content that is based on content that is already going viral
If you are going to play this game, you need to have 3 things:
- Speed
- Timing
- Association
This is not about blindly jumping on a bandwagon of some trending idea. This only works when there is viral content (or trending topic) that plays to your strength.
For example, not too long ago I had a client who was a personal trainer. Then, I saw on IG a trending video of an old doctor talking about the awesome benefits of exercising. I told my client to quickly jump on it and make a remix of the video.
Of course, it went viral. Duh. Easy peasy.
