Long keywords: The Easiest Way to Increase Your Site Traffic
I n SEO, there are two types of keywords: short-tail (long searches) and long-tail (much longer and more accurate searches). When people think of keywords for websites, I think the most useful is short-tail keywords. After all, people who are looking for “bike repairs”, “garage doors” or “dresses” will look for the business that deals with something like that, right? It’s not like that.
Short tail keywords are important in your SEO strategy to reach people who are looking for exactly your product or service. But you should also have a long tail keyword list and a good strategy for incorporating these keywords into your website.
What are long-tail keywords?
In general, longtail keywords are expressions that include modifying adjectives and adverbs. SEO defines these types of adjectives and adverbs as “keyword modifiers”. These modifiers have eliminated people looking for other products or services and thus restricted search intentions.
Short tail keywords are the most basic and broadest categories of keywords. Usually, they are just one or two words and do not offer any direction or specificity to show the user’s intention.
Some examples of short-tail keywords include pizza, used car, dance lessons skirt, lawyer.
In other words, short tail keywords are nouns that capture large sizes of businesses in a particular industry. Using those short keywords above, we can add more specific language to help narrow down your search results and reach your search intent:
- Dance lessons for preschoolers
- Blue summer dress for women
- Pizza delivery near Munich city center
- A car accident lawyer in Madrid
- Used BMW for sale
Why are long-tail keywords important?
The main reason why long-tail keywords are important for the SEO strategy of your business is that they help you connect with the most qualified buyers who are looking for exactly your offers.
Because they are more specific, longtail keywords are much more profitable in the long run than short-tail keywords. Longtail keywords are generally better for conversions and less difficult than short-tail keywords.
Another huge advantage of long-tail keywords is that you save a lot of money and time with off-page SEO because you don’t need the same amount of backlinks as short-tail keywords.
What problems do you encounter with short tail keywords?
The search volume for short-tail keywords is incredibly high. They are used by all sites that sell that product or service. Also a variety of other types of sites: news sites, review sites, general shopping sites, etc. In many cases, short tail keyword search volumes vary by millions or even billions.
Keywords with high search volumes are also accompanied by high ranking difficulties. Also the monopolization of the big brands known internationally.
For example, think of the word “pizza”. What brands come to mind? You probably don’t think of a small pizzeria in the neighborhood. But to famous brands that can afford to advertise permanently, to stay connected with potential buyers.
And if you enter the term “pizza” in a search engine, you will find all kinds of websites that refer to pizza. From people who sell stationery or pizza earrings to people who offer you pizza recipes. But, if you enter the search for “pizza delivery in the center of Munich” in the search engine, you will get much more useful and relevant results.
Longtail keywords attract well-targeted traffic
Longtail keywords bring you the right customers at the right time.
Think of it this way. You use a short tail keyword that includes 100 searchers per month, but only one of these searchers becomes a customer.
The keyword longtail, however, brings only 10 searchers per month, but all 10 searches search for your exact offer and become customers. This means that the conversion rate for the long tail keyword is 10 times higher than for the short tail keyword.
Because the search and competition volumes for long-tail keywords are lower, it is often much easier to rank your website for these terms than for short-tail keywords.
This means that any efforts you make to improve your long-tail keyword rankings will give you faster results. You will have a much better chance of appearing on the first page in Google, gaining visibility and generating more traffic.
Creating great content from longtail keywords
Another benefit to longtail keywords is that they provide excellent opportunities for adding content to your website. Using the examples of dance classes above, if you think about all the variants of “dance classes” that your studio offers, you will have all kinds of opportunities for new website pages and blog posts. You could create pages about the different dance styles you teach, about the different age and skill levels.
Google loves websites that offer fresh, relevant, and well-written content to users. Creating content around long-tail keywords, the keywords that people search for will help increase your ranking.
How can I find the best longtail keywords for my site?
Here are 4 things you need to do to find the best long-tail keywords:
- Start with a list
Write everything about the products and services you offer. If you have a retail store, list all the types and variants of products you offer. You don’t have to think about all possible word combinations now. You can always add others over time, but the most popular or profitable combinations are probably the ones you will think of first.
The goal is to capture every color, every size, every shape, and every adjective and adverb you can think of. For example, women’s clothing, red women’s clothing, skinny women’s clothing, wide women’s clothing.
To see the number of searches, you can use Google AdWords, which helps you find related terms in addition to the number of searches.
2. Check your competitors
Because it is impossible to find all the longtail keywords that could be valuable to your business, you need to see what the competition is doing and use the information to your advantage.
3. Ranking and priority
Once you have a list of keywords with potential monetary value, it’s time to decide on which words you will focus on your strategy.
Open a file and list all your keywords in one column, then search their volume in the next column. This will take some time, but it will make sorting much easier. Sorts the search volume column in descending order. The keywords at the top of the list have the highest search volumes and are likely to bring you the most traffic. These are the ones you should focus on your content creation strategies first.
4. Keywords are essential to the success of your site
It can be a daunting task to find and focus on the most important keywords, but it’s worth the effort. Although short tail keywords are easy to integrate into the site, long-tail keywords will be the most profitable for your business. It is possible to bring fewer searches, but the words long tail can bring customers, which means that you will make an easy sale.
