Livestreaming: This is Content & Profile Marketing on Steroids
The what, why, and the how-tos of livestreaming for last-mile content marketing and for maximum impact.
“Promote, promote, promote. No one promotes me more than I do. No one promotes my work more than I do. No one promotes my brand more than I do. I wake up every morning thinking how can I promote my name further, better, faster than yesterday.”
Like Gary Vee, Grant Cardone is everywhere.
He is on YouTube, Instagram, Facebook, Linkedin, webinars, here, there, and where you have not.
There is one good thing I learned from what they do. These business titans market their work aggressively. And their profiles. If you are an avid believer in personal branding and content marketing, you have to show up and market.
One of the ways to do that is Livestreaming.
I have been on a livestreaming project for 2 years. The intent is to share the practicum side of digital marketing. I do livestreams for an hour a week with my chums.
There are good weeks, and there are bad weeks.
Forget about the bad weeks. In this article, I will focus on the good side of livestreaming, specifically on the following:
- The What.
- The Why.
- The How.
From here, you will have an idea of whether livestreaming is the tool for your digital marketing efforts.
The What of Livestreaming
“Livestreaming technology lets you watch, create and share videos in real time, a bit like live TV. All you need to be able to live stream is an internet enabled device, like a smart phone or tablet, and a platform (such as a website or app) to live stream from. Current popular livestreaming apps include Facebook Live, Instagram Live stories, Twitch TV (often used by the gaming community), House Party and Tik Tok.”
- A short guide to livestreaming
Livestreaming is like having your own television channel.
Content comes in various formats, such as text, audio, images. They are passive. Livestreaming allows for interactivity. You can respond to your viewers’ comments in real-time and reply to them with a personal touch.
You can take this opportunity to respond to the comments you have received from your posts throughout the week. It is faster to talk it out than to type them out.
Livestreaming works very well for those who are eloquent. If you are quick on your feet, witty, and can respond ad-hoc to the demands of viewers and deviation from the main topic, then Livestreaming is for you.
Tip: There is no need to be excessively prepared. Viewers want to watch and listen to a natural conversation. When my mates and I deliberately prepare and structure for an episode, viewership plummets. When we aim to trash talk, viewership skyrockets. Such is life.The Why of Livestreaming
Because it is the last mile content accelerator.
“Live streaming is a broadcasting practice that brings audio and video of real-time happenings to viewers over the internet. Live streaming is becoming more and more popular in the professional world as it helps businesses and organizations to connect with their audience on a deeper level despite the barrier of physical location.”
- 15 Benefits of Live Streaming with a Professional Service for Business
Livestreaming brings us closer to our audience, viewers, and followers more than the other content formats.
This is because the content creator has the appeal, not the content.
We want to meet that person who can write well. We want to meet the person who posts about his cute puppy pooing and peeing in the neighborhood park on Instagram. We want to learn from the guy who can continuously show up online without any signs of content creation fatigue.
When we go on a livestream, suddenly, all our content makes sense to our audience.
Because we can articulate in natural human communication why we do what we did. It makes our marketing affiliate work seamless. We can explain how our copywriting services bring results.
Note: When we can explain our thoughts, we win fans and potential clients. 10% of my copywriting projects come from my livestream channel.The How-Tos of Livestreaming and the 10x Content Leverage
This is the strategy part of content marketing.
First, you want to choose the streaming platform that allows you to stream into multiple platforms concurrently. I use Streamyard. With it, I livestream direct to FaceBook, Linkedin, and YouTube concurrently every Thursday morning (SGT).
Next, you want to ensure that the platform of your choice allows you to get hold of the content source file in MP4 format. That MP4 file is the source of your content leverage.
This is what I mean:
- I run the source file on Windows Media Player to look for hilarious snippets. From there, I create YouTube Shorts.
- I upload the MP4 source file to Anchorfm to create Podcast episodes.
- I screenshot interesting facial features of our conversations and post them on Linkedin to promote the show. This is an example.
- I create comic relief rehash using iMovie, a software that comes with iPhone. I take the video snippet and post it on YouTube and Facebook. This is an example.
- I use only the default functions within iMovie as elaborate video editing tools consume a lot of time.
The internet will always demand more content. We have to manage what is necessary with our time, energy, and constraints.
Instead, find ways to leverage one single source of content and spit out secondary content in various formats within the shortest possible timeframe.
Tip: I livestream once a week, and I use 60–90 minutes to create content for the week ahead using the MP4 file from the livestream. Do it once, do it good. After that, I carry on with my daily life.Summary
Livestreaming is Content & Profile Marketing on steroids.
You are not just repurposing content. You are creating content in various formats, ready for posting to multiple platforms using just 1 source of content production.
You can be everywhere without turning yourself into an insane content producer.
This is 10x content leverage at its best.
As a content contributor, I write my observations from daily life and my business exposure. Because our life experience is the bedrock of our unique perspectives.
