Livestreaming Brings 10x Attention Leverage to Your Content Marketing Strategy
Leverage is the name of the game. This article is about the whys and the hows.
“Attention is the asset. Everything you aspire for is dependent on the amount of attention you get. You have to think how to grab, and then, hang on to the attention given to you.”
- Gary Vee
I don’t always agree with Gary’s content. However, he is right when it comes to the utility of attention. Attention is the ultimate lubricant in our workplace. Let me share one short story.
Joe, my colleague from marketing, has been feeling unaccomplished recently. He has brilliant ideas. We all know Joe is at the pointy end of the content marketing curve. However, he failed to secure the budget or buy-in from senior executives. Joe’s plans never saw the light of the day.
Sally, on the other hand, is great at presenting the benefits of her ideas. She never focused on her ideas per se. She focuses on her ideas and how they will benefit everyone in the boardroom.
Therefore, people listen when Sally speaks. Executives scroll their phones when Joe takes the stand.
Attention is the asset. When you have it, you can do many things. And it applies to our content creation, marketing attempts as well.
To me, livestreaming is the best way to garner the attention of the audience. I will explain the why before the how.
Why Livestreaming Facilitates and Prolong Attention Marketing
Let us leave vanity out of the door. Personal vanity brings us nowhere. You would not want others to identify you as a narcissist on air.
Instead, we can focus on the 10x leverage we get when we go on-air. This is what I mean.
- Livestreaming brings life to conversations. On text, tonality can be missed. On air, conversations become lively. That liveliness is known as the entertainment factor.
- Livestreaming facilitates personal branding. When people like the way you present yourself and your thoughts, likeability goes up. Followership goes up.
- Livestreaming is about real-time engagement. Replying to 100 comments on a social media post is taxing because we have to type. On air, we can monitor the comments panel and respond with speech. Forget livestreaming. Think deejay.
- Livestreaming allows us to become better at what we do. We go on-air with a pre-planned topic. The audience sticking with us can identify blind spots in our conversations and contribute their thinking via comments. We can curate thoughtful comments to discuss. We learn on the go.
- Livestreaming holds on to attention for a longer duration compared to posts, stories, long-form articles. Reading can be tiring, but we can listen to interesting conversations all day.
Note: Livestreaming is the best form of content marketing for creators because it puts the name to a face. And lively conversations beat interesting, clickbait headlines, or photoshop images anytime. Being our natural selves is the best of content marketing.Attention is an asset because it facilitates the process of sharing our thoughts. Remember, our contents are our thoughts in the first place.
How to Use Livestreaming as an Attention Asset to 10x Your Content Marketing Leverage
“It is much easier to put existing resources to better use, than to develop resources where they do not exist.”
There are 2 parts to content marketing leverage. The first is our content. Next is the magnifying glass.
The magnifying glass works to enlarge the base item 10x their original size. That item is the base content. The magnifying glass is useless without base content.
In that sense, there is no point in working on your content marketing leverage without base content. And base content is the trouble creators like ourselves face daily. Some days we create content at will. Other days, we fail.
Livestreaming solves the base content and magnifying glass problem. This is how:
- Livestreaming is about conversations. We may have issues working on content ideas alone. That goes away when we are having conversations. The back and forth nature of conversations facilitate thinking. When we start thinking actively, content flows from our minds freely.
- Livestreaming brings novelty from exposure. Invite guests who are powerhouses on the topic for that week. You will be surprised how much we can learn from others. From there, we can create many more content pieces from our direct learnings.
- Livestreaming creates organic content through reflection. This reflection makes brilliant newsletter and article content.
Tip: When you are out of content ideas, go on-air to have candid conversations on a pre-set topic. Conversations grease our neurological circuitry. Suddenly, we will have a list of content ideas to work on again.You create content marketing leverage through stacking.
Tip 2: This is how stacking works. You go on-air with a pre-set topic without a structured agenda. Go with the flow with your livestream buddies and guests. Take notes on pointers mentioned by everyone in the livestream. Use bullet points. When the show is over, use individual bullet points as social media content, and elaborate your thoughts with long-form content.One livestream session can feed us ample content inspiration for a week, assuming we create content daily. That beats fretting over what content to create each morning. Consistency in content creation means having a higher chance of grabbing attention in the digital marketplace.
Summary
Attention is an asset to our content work, side-hustles, office work, and personal life.
The kid that gets the attention gets the toy. It works for us too. The office worker who gets and holds the attention of the senior executives gets a bigger budget.
When it comes to content marketing, livestreaming is the attention asset. It works to better engage with our audience and peers. It facilitates the creation of content for the week ahead.
And that, in my opinion, is the best form of 10x leverage we can find as content creators.
Happy livestreaming!
As a content contributor, I write my observations from daily life and my business exposure. Because our life experience is the bedrock of our unique perspectives.
