avatarCasey Botticello

Summary

The provided web content explains how to create hyperlinks for images in Medium articles, which can enhance user engagement and promote external content.

Abstract

The article titled "Linking Images in a Medium Article" details a valuable yet underutilized feature on Medium: the ability to make any image within an article clickable, linking to an external website. The author, Casey Botticello, emphasizes that while Medium's image formatting is user-friendly, many authors overlook the potential of linking images directly. The process to create a clickable image involves selecting the image and using the keyboard shortcut Ctrl + K (Cmd + K on Mac), which brings up a dialogue box to insert the desired URL. This functionality allows for creative uses such as turning images into buttons, providing proper image attribution in captions, and effectively promoting products or external sites. Botticello, a partner at Black Edge Consulting and founder of the Cryptocurrency Alliance, also invites readers to join the Medium Writing Facebook group and subscribe to the Blogging Guide newsletter for more tips on writing and marketing content online.

Opinions

  • The author believes that linking images to external websites is a key feature that many Medium authors fail to utilize.
  • Casey Botticello suggests that hyperlinking images is more effective for user engagement than simply hyperlinking text in captions.
  • He points out that clickable images can serve multiple purposes, such as creating interactive buttons or promoting products, and can make articles more visually appealing.
  • The article implies that proper image attribution should be in the caption rather than in hyperlinked text, which is a common practice.
  • Botticello encourages readers to engage with his content and community by joining a Facebook group and subscribing to a newsletter, indicating his commitment to fostering a community of writers and content creators.

Medium Formatting

Linking Images in a Medium Article

How to link the images in your Medium article to any external website

Source: Casey Botticello of Blogging Guide

Medium does a fantastic job displaying images. Whether its formatting the sizing of a single image or the configuration of a grid of images, Medium has greatly simplified the process of adding visuals to your writing.

However, one key feature, which many authors do not utilize, is Medium's image linking feature.

Any image, including the featured image at the top of an article, can be hyperlinked to an external website.

To make an image in your story a clickable link, click on it, giving it a green border, and then press Ctrl + K (Windows) / Cmd + K (Mac).

box that appears after pressing Ctrl +K for image URL (right)

Although this is a simple tip, it can be extremely useful to authors:

  • Many authors just hyperlink the text of a caption below an image, but this is actually the proper place for image attribution.
  • Clickable images allow for the creation of buttons or other creative uses of space, in otherwise bland articles:
  • Clickable images are ideal when promoting a product or trying to invite readers to learn more about something that you wish to promote on a site other than Medium.

— Casey Botticello

Thanks for reading this article! Leave a comment below if you have any questions. Be sure to sign up for the Blogging Guide newsletter, to get the latest tips, tricks, and news about writing on Medium and to join our Facebook group, Medium Writing, to share your latest Medium posts and connect with other writers.

If you liked this article, here are some other articles you may enjoy:

Casey Botticello is a partner at Black Edge Consulting. Black Edge Consulting is a strategic communications firm, specializing in online reputation management, digital marketing, and crisis management. Prior to founding Black Edge Consulting, he worked for BGR Group, a bipartisan lobbying and strategic communications firm.

Casey is the founder of the Cryptocurrency Alliance, a Super PAC dedicated to cryptocurrency and blockchain advocacy. He is a graduate of The University of Pennsylvania, where he received his B.A. in Urban Studies.

You can connect with him on LinkedIn, Twitter, Facebook, or by visiting his website, Blogging Guide.

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