LinkedIn Invited Me to Their Office

Here’s what I learnt.

When I started writing on LinkedIn in 2020, I never imagined getting invited to their office because they like me enough to do that.

Hell, I didn’t even expect to be a

• LinkedIn Top Voice 2022
• part of the Creator Accelerator Program

But I also didn’t expect to become an entrepreneur and a teacher when I quit my job. I thought I’d just want to write, perhaps freelance writing — but the solopreneur life has surprised me again and again.

So I say all of this with a heart full of gratitude.

Now that we’re done talking about me, here’s my experience visiting the LinkedIn office. Also, excerpts from our discussions can help you create better content.

Why Was I Invited?

LinkedIn has an invite-only program called LinkedIn For Creators where they hand-pick a bunch of folks with good content.

They give us some perks like

• priority support
• access to creator managers
• let us know what topics will trend
• share tips on creating better content
• inform us about product improvements before others
• take us in for beta testing when they launch a new feature

In short, LinkedIn and this group are growing together and learning from each other. So they planned a ‘Creator’s Day’ in my city, Gurgaon. And about 30 of us showed up.

Itinerary

We reached at 11 am.

We then went to sip some coffee. And snacks — there were so many snacks that I thanked god I didn’t work there because it would test my temptations.

From different biscuits to chips, fruits, chocolates, and protein bars — there was way too much food lying around.

After mingling with a few people, where your girl was socially awkward because she’s a huge introvert. However, everyone else was so kind that I mingled well.

After some networking, we had an office tour which was…colourful.

After lunch, we were all in a conference room where we had keynotes by the creator managers and three creators.

More on the serious stuff now.

Their Vision (Take Advantage of This)

LinkedIn will look to amp up more ‘original content that drives value.’

So, while self-development and motivation are good, they’re looking for more creativity and originality.

This would mean less cliche and more higher quality content showing on our feeds soon.

Do this

Something I always tell my course students: mix knowledge and experience.

It’s your competitive advantage. It’s what makes you different from others, and will help you create content that nobody in the world can because they haven’t had your experiences.

Create depth in a topic by leveraging your experience.

“But My Feed Has So Many Photos”

Now, if you see a travel content creator posting a picture, you shouldn’t shit on it.

“But LinkedIn is a ‘professional platform’.

Yes, exactly. This is their profession.

The creator managers emphasised on how they want the platform to be inclusive for everyone and with the creator economy booming, we cannot dismiss that this is an actual career and has a seat on the table.

In India, we also have insane new taxes for creators.

So this isn’t just a hobby anymore.

But hey, I know what you mean by how you use LinkedIn for professional reasons. This brings me to…

Create Content That Revolves Around the ‘Professional’ Domain

They still want to remain a professional platform, but just want to be inclusive towards all professions and not just office-going and suit-wearing professions.

Content which can be around anything but circulates back to ‘work’ will work well.

Do this

All self-improvement, inspiration, and life lessons can ultimately be circled to work. E.g.

• 3 ways I’m productive at work
• The morning routine that helps me work with complete focus

I’ve posted about how my travels made me realise some mistakes I made at work and how I’m going to rectify that.

So whatever your niche is, create an element of work in it, as that’s ideal for LinkedIn's audience too.

My Top Tips

I’ve posted often about what works on LinkedIn and my favourite tips that helped me grow, but here’s a quick summary.

For reference, here’s what my growth looks like:

Now if I’m credible enough for you, here we go:

1. Post at least 3 times a week
2. Have a strong 1–2 line hook
3. Don’t use external links in your post
4. Use a mailing list CTA in the comments
5. Have a conclusion as a valuable takeaway
6. Reply to comments and engage with others
7. Personalise invites to get the best out of them

I hope this helps you! All the best.

And no, you’re not too late to start creating. LinkedIn still is a gold mine for opportunities.

Check out my LinkedIn Content Mastery Playbook if you want to learn more about this.

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