Summary

The website content emphasizes the importance of using emotionally charged "power words" to enhance writing, engage readers, and potentially increase earnings for writers and entrepreneurs.

Abstract

The article "Light up your stories with power words (& get paid for being you)" encourages writers to harness the persuasive power of language to captivate their audience and monetize their craft. It suggests that by adopting a copywriter's mindset and incorporating impactful words, writers can evoke strong emotional responses, leading to higher engagement and conversion rates. The piece draws inspiration from historical figures like Winston Churchill and successful marketing campaigns from brands such as Nike, Liquid Death, and Tony's Chocolonely to illustrate the transformative effect of carefully chosen words. The author, Ellie Kingswell, advocates for the strategic use of power words to not only improve one's writing but also to influence readers' actions and behaviors in a positive way.

Opinions

The author, Ellie Kingswell, believes that writers can achieve financial success by leveraging their unique voice and the strategic use of power words.
Copywriters are acknowledged for their skillful use of power words to drive engagement and conversions, suggesting that non-copywriters can benefit from adopting similar techniques.
The article implies that the right choice of words can be as effective as a product in captivating an audience, as demonstrated by the success of companies like Nike and Tony's Chocolonely.
Churchill's rhetoric is presented as an exemplary model of how emotive language and powerful imagery can strengthen resolve and inspire action.
The author encourages readers to follow her on Medium and engage with her content, indicating a belief in the value of community and ongoing learning within the writing profession.

Light up your stories with power words (& get paid for being you)

Make a living with your words (Think like a copywriter).

“Ahhh, the taste of getting paid to be you.” — Laura Belgray

Light up your stories with power words (Image by Mimagephotography on Canva)

Do you ever dream of making a living with your words?

What would your life look like if you didn’t have to follow someone else’s rules or bend like a pretzel to please everyone?

I would wake up at 5 am and hit the yoga mat to light myself up before sitting down in my sweatpants to write for a few hours.

Crank up your stories with power words.

“With great power comes great responsibility.” — Uncle Ben in Spider-Man

Want to learn an easy way to skyrocket your chances of making money as a writerpreneur or a one-person business?

Biz tip: Copywriters use power words to boost engagement and those juicy conversion rates.

You gotta generate an emotional response in your readers by sprinkling your copy with power words (it’s how copywriters get you to take action).

Why? Highly persuasive power words captivate your readers (get them to comply) and light up your marketing efforts x 1000.

Words like: Free. Secret. Discover.

Hypnotic words motivate you to click, share, clap, comment, highlight, sign up, read and keep writing on Medium.

Micro lesson from Winston Churchill

Churchill used emotive language, metaphor and powerful imagery to strengthen a nation’s resolve in its darkest moments (not bad for someone who suffered from the Black Dog).

We have before us an ordeal of the most grievous kind. We have before us many, many long months of struggle and suffering. You ask, what is our policy? I can say: It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us; to wage war against a monstrous tyranny.

You don’t need a product to sell to captivate your readers (you just need to use the right words).

Real-life examples from three companies

“Just do it.”

Three simple words transformed Nike from a multimillion-dollar company into a 9.2 billion-dollar company in 10 years (and inspired millions to buy sneakers and get fit).

“Murder your thirst.”

Liquid Death is killing it! “Don’t be scared. It’s just water. And iced tea. Murder your thirst. Death to plastic.”

“Crazy about chocolate. Serious about people.”

“100% slave-free” chocolate. Tony’s Chocolonely makes delicious chocolate and wants to make a positive impact (try the salted caramel).

The lesson in a nutshell? 🐑

Draw in your readers and boost engagement with power words.

Sprinkle them into your copy to make your message more compelling.

Choose your words carefully to elicit the action or behaviour you want your readers to take (use this power to inform and inspire).

Want more power words? Check out this list

👏 Clap x 50 to show your appreciation.
🥷 Share a comment to help me flex my Word Ninja muscles. Hai!
🔔 Follow me on Medium for more tips and tricks.
🐑 Remember to highlight ‘Ewe Beauty’ this March.

Ellie Kingswell’s Medium Banner (own creation)