Let’s talk about persuasion and ‘new’

Summary

The article discusses the significance of the word 'new' in the context of the news industry and its persuasive power in capturing audience attention.

Abstract

The text emphasizes that the news industry revolves around delivering new content consistently, with 'news' being the plural of 'new.' It suggests that the novelty element is crucial in maintaining audience interest and that leveraging the word 'new' can be highly effective in persuasion. The power of 'new' is amplified when it hints at exclusivity or secret knowledge not yet known to the public. By introducing new ideas, one can confidently and clearly communicate their thoughts to listeners. Additionally, the article provides an option for audiences to engage with the content in video format.

Opinions

The novelty of information (the 'new') is a driving force in news consumption.
Using the word 'new' is a persuasive technique that can attract attention and interest.
Suggesting that new information is a secret that most people are unaware of can enhance its attractiveness.
Presenting new concepts can empower individuals to speak with confidence and clarity.
The article acknowledges diverse audience preferences by offering both text and video formats for content consumption.

Let’s talk about persuasion and ‘new’

Question:

What is so important that news outlets all over the world pump it out all day every day and we obsessively check our favorite news sources for it?

Well, it is the news of course. But, did you know that the word ‘news’ is just the plural form of the word ‘new’! Imagine that. A multi-billion dollar industry dedicated to pumping out new material every day or we lose interest.

In fact, because we are so driven to be in on the latest and greatest, that the word new has the power to attract our attention more than most any other word.

And, that power only increases if you can suggest that it is a secret that most people don’t yet know.

So, by leveraging the power of the word new and giving your listeners something new to think about you can Speak Your Mind with confidence and clarity.

You can also watch this on video — if that’s your thing —