Lego Ad is Brilliant

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Abstract

child is seen inside a giant Lego suit representing a firefighter’s careers. Lego’s creative team creates Lego structures with CG (3D illustration) and photographs the kids that were to be placed within them.</p><p id="956f">Lego brand’s team brainstormed multiple times so that their final visuals are aligned. They use a background color that would represent each kid’s imaginative world. Lego didn’t just want to show the kid’s imagining. Still, they tried to make it look like they were taking part in their dream profession’s activity, thus helping the realism of the overall advertisement campaign.</p><h2 id="6126">Advertisement’s Purpose</h2><p id="fc75">Lego’s ultimate advertisement analysis purpose is to inspire and develop children to think creatively, reason systematically, and release their potential to shape their future. The brand believes that the game plays a vital role in children’s growth and development. High-quality play improves a child’s life and lays a strong foundation for adult life. By keeping this thought in mind, Lego releases their brilliant advertisement analy

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sis with a precise and crisp tagline ‘‘Build the future’’.</p><h2 id="315c">Conclusion</h2><p id="9647">A well-thought concept and creative strategy coupled with the perfect execution, make this a brilliant advertisement for Lego. With this advertisement campaign, the brand can attract the children’s attention and improve their growth.</p><p id="870d">Thank you for reading.</p><p id="bcb4">If you would like to read another advertisement analysis, check out the one on Heinz Ketchup!</p><div id="f8b2" class="link-block"> <a href="https://readmedium.com/heinz-ketchup-ad-no-one-grows-ketchup-like-a9b76c0998d4"> <div> <div> <h2>Heinz Ketchup Ad: No One Grows Ketchup Like</h2> <div><h3>Heinz Ketchup Ad Analysis</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*D_qaP_iCagQ4RqpygbPQKw.jpeg)"></div> </div> </div> </a> </div></article></body>

Lego Ad Analysis

Lego ad by Lego; Designed by Ogilvy Bangkok.

It is surprising to discover that Lego has become the most popular part of the children’s toy market in three decades. Parents might feel that Lego is everywhere, with the brand’s massively successful film and magazine

franchises always putting it front-and-centre in Kid’s minds. This Lego ad is one of the most beautiful ads around, and this series of print ads from Ogilvy Bangkok is just about perfect, from concept to execution.

Lego Ad Strategy

The painstakingly detailed work behind three print posters with the tagline ‘‘Build the future’’ was awarded three Silver Lions and a Bronze Lion at the Cannes Lions festival. The creative print ads featured children visualizing and building their dreams from the inside with LEGO. In this advertisement, a child is seen inside a giant Lego suit representing a firefighter’s careers. Lego’s creative team creates Lego structures with CG (3D illustration) and photographs the kids that were to be placed within them.

Lego brand’s team brainstormed multiple times so that their final visuals are aligned. They use a background color that would represent each kid’s imaginative world. Lego didn’t just want to show the kid’s imagining. Still, they tried to make it look like they were taking part in their dream profession’s activity, thus helping the realism of the overall advertisement campaign.

Advertisement’s Purpose

Lego’s ultimate advertisement analysis purpose is to inspire and develop children to think creatively, reason systematically, and release their potential to shape their future. The brand believes that the game plays a vital role in children’s growth and development. High-quality play improves a child’s life and lays a strong foundation for adult life. By keeping this thought in mind, Lego releases their brilliant advertisement analysis with a precise and crisp tagline ‘‘Build the future’’.

Conclusion

A well-thought concept and creative strategy coupled with the perfect execution, make this a brilliant advertisement for Lego. With this advertisement campaign, the brand can attract the children’s attention and improve their growth.

Thank you for reading.

If you would like to read another advertisement analysis, check out the one on Heinz Ketchup!