Lee Hall Sold Thousands of his Self-Published Supernatural Fiction Books

Summary

Lee Hall, a successful self-published author of supernatural fiction, shares his strategies for marketing books, building an author profile, and making money through independent publishing, emphasizing the importance of social media presence, engaging content, and supporting fellow authors.

Abstract

Lee Hall has achieved significant sales of his self-published supernatural fiction books by leveraging a strategic social media presence and engaging with his audience. He advocates for providing valuable content that enriches and informs both readers and writers, and he emphasizes the importance of building genuine relationships on social media platforms. Hall's approach includes reviewing other authors' works, producing appealing blog content, and avoiding overt self-promotion. Instead, he focuses on creating a connection with his followers, which in turn drives sales. His dedication to consistency and quality in his work, along with his support for other independent authors, has contributed to his success in the self-publishing industry.

Opinions

Lee Hall believes that engaging with others on social media is the best way to promote oneself as an author.
He values the personal connection with readers and other writers, suggesting that persuading readers to invest in the author as a person is more effective than direct sales pitches.
Hall recommends starting an author blog to build an audience and provide book promotion advice and book reviews.
He emphasizes the importance of making one's work as good as it can be through professional services like cover design and editing.
Hall acknowledges the value of reviewing fellow authors' works as a method to increase the chances of others investing in your work.
He reflects on his own journey, noting that good things in the author game take time, dedication, and consistency.
Hall is enthusiastic about the current era of self-publishing, describing it as a golden age that offers opportunities for writers to realize their dreams.

You can too. He shares his tips!

Many self-published authors love the control that independent publishing gives them, and if they’re good, they’ll make money and build a dedicated fan-base and a solid reputation.

Author Lee Hall has seen his sales peak recently and credits much of his success to his social media strategy. Lee shares his tips on how to market books successfully, build your author profile, and make money from your work.

Lee Hall, Strange and Haunting Fiction

Lee Hall is a writer of strange and haunting fiction. He creates stories with elements of horror, the supernatural, and occasionally, superpowers! He says, “My works are about ordinary people who face extraordinary situations”.

Lee self-published his debut novel ‘Open Evening’ in 2016, followed by at least one new release every year. He’s sold around 1700 paid-for copies and done some very successful promotional giveaways to generate reviews and improve his visibility on Amazon. Those giveaways shifted tens of thousands of copies and secured him a dedicated readership who came back to read more. Now he’s focusing on building relationships and on blogging to raise his profile.

“My main approach to marketing these days is to persuade readers to invest in me as a person, then sales should follow,” he explains. “This has been very successful. I am ever present on social media, providing content on my blog that hopefully enriches, informs and includes readers and writers alike.”

Lee uses a book cover designer and an editor. He feels the added value of buying in services to get a professional finish to his books gives him the edge. He’s also big on supporting other independent authors.

“Reviewing fellow authors’ works is a much overlooked method that I highly recommend, to increase the chances of someone investing in you. I also produce blog content that others will find appealing.”

A lot of authors on twitter have a bad habit of tweeting ‘buy my book’ promotions every day, but they fail to show an interest in their followers, or engage with them. This is a bad approach. Lee does things differently.

“I don’t share links to my books very often because I’m ever present on social media and my work is there for readers to find, if they want to,” he says. “Engaging with others on social media is probably the best way to promote yourself!

“No longer being an island but a continent will boost anyone’s profile online and by that, I mean try to involve yourself socially across platforms. Comment on posts in a productive way, try to help others like you and be social. It’s called social media for a reason.

“I would also start a blog — if you consistently produce good content, it will build an audience, which will help promote your books. My blog content is author centric — book promotion advice and book reviews. Blogs are wonderful tools for talking about anything.

Has he learnt any hard lessons? “I spent years querying sub-par work,” he confesses. “In the author game good things take time and dedication. The greatest lesson I learned was to be consistent.”

Lee is a huge fan of self-publishing. “We’re currently in the golden age of self-publishing! Wordsmiths everywhere are realising their dreams. I think it’s fantastic for an industry that was completely closed doors a few years ago.”

Key takeaways

Use social media to your advantage: provide content that enriches, informs and includes readers and writers alike;

Share book reviews to support other writers and they might return the favour and support you;

Comment on other people’s posts — it’s called social media for a reason;

Start an author blog — cover book promotion advice and book reviews;

Make your work as good as it can be and be consistent.

Lee Hall Sold Thousands of his Self-Published Supernatural Fiction Books

You can too. He shares his tips!

Lee Hall, Strange and Haunting Fiction

Key takeaways

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