Summary

Nongshim's new Korean snack "Muktaeggang" has achieved immense popularity, selling 1.95 million bags within 25 days of its launch, and is being compared to the success of honey butter chips.

Abstract

The Korean snack market has witnessed a new sensation with the introduction of Nongshim's "Muktaeggang." Within just 25 days of its release, the snack has sold an impressive 1.95 million bags, drawing comparisons to the "dolpung," or sudden popularity, of honey butter chips. The snack's success is evident not only in the sales figures but also in the rapid rate at which it sells out in convenience stores, leaving consumers eager to try it but unable to purchase it due to limited stock. This phenomenon reflects the snack's high level of popularity and the buzz it has created among the public.

Opinions

The popularity of "Muktaeggang" is likened to a second wave of the honey butter chip craze, indicating a significant cultural impact.
Consumers express frustration over the scarcity of the product in convenience stores, highlighting the high demand and insufficient supply.
The rapid sell-out of "Muktaeggang" suggests that its taste is intriguing enough to spark widespread curiosity and interest.
The article implies that the snack's success is not just a commercial victory but also a topic of public interest and discussion.

[Learn Korean with the news] This new Korean snack has sold 1.95 million bags within 25 days of its launch

농심에서 나온 스낵과자인 ‘먹태깡’이 제2의 허니버터칩 돌풍을 일으키며 출시 25일 만에 195만 봉이 팔렸다.

과자 (gwaja) = snack

돌풍 (dolpung) = sudden popularity

일으키다 (ireukida) = stir up

출시 (chulsi) = launch

팔렸다 (palryottta) = sold

Nongshim’s snack “Muktaeggang” stirred up a second honey butter chip sensation, selling 1.95 million bags within 25 days of its launch.

인기가 높다보니 편의점에 소량으로 들어오는 물량은 금방 판매돼 주변에서는 무슨 맛인지 먹어보려고 해도 구할 수가 없다는 목소리다.

인기 (ingi) = popularity

편의점 (pyonijom) = convenience store

물량 (mullyang) = quantity

주변 (jubyeon) = surrounding

구하다 (guhada) = get (something)

Due to its high popularity, small quantities in convenience stores are sold quickly, and people around them say that they cannot get it even if they want to taste it.

Excerpts are taken from: https://n.news.naver.com/article/082/0001223387

Learn Korean with the news:

Learn Korean with the news

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