Know Your Value
You’re worth much more
This truism came from my niece, an accomplished pianist. She advertised, sent out flyers for her free concert. No one came.
A friend suggested she charge for her show. So she reworked the advertisement and featured the ticket charge of $20, all the beautiful music, and the privilege of hearing a trained pianist play.
The house was packed.
My niece learned her value.
She is thinking about raising her concert price to $ 25.00
Whatever your work, give it total value and charge for it as much as the market can stand, then add a little more. You’ll be surprised.
A new resident said she had written a book.
I paid her $10 for a copy and read it.
It detailed her abusive childhood, a lifetime of teaching school, five trips to Alaska, and losing a leg because of an infection.
It was well written, with no errors. I suggested she raise her price to $20. She hesitated. I explained, two other retirees in our senior home had written their biographies, and the price for each copy was $20.
My non-fiction book about senior living is $20.
If you look at the New York Times book review, You will see featured books are in the $45 range.
Surly, your tome is worth half that.
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