Simple does not mean stupid
Keep it Simple, Make it Interesting
Content marketers need to learn how to communicate so people will want to read their information
A key challenge many content marketers face is that the information they want to share is complex and not always easy to explain in short blogs and sound bites.
If they can’t create those quick, easily-understood pieces, they have trouble capturing an audience willing to invest the time in learning more and eventually becoming customers.
What’s the solution?
Keep it simple to make it interesting so people want to take your relationship to the next level.
Simple does not mean stupid. Presenting your ideas in a way that is simple and easy to understand is not the same as dumbing them down. You can communicate your complex information in a simple way without compromising it.
“You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere.” — Lee Iacocca
The first step is basic: Know your audience.
Who are these people? What challenges are they struggling with that you can solve? What do they want to know? Why would they care about what you have to say?
Once you know who you’re talking to, you can figure out what to say and how to best say it.
Throughout the process, use examples, stories, and analogies so your reader can engage with you and get excited about your message. This is one reason why case studies and success stories can be so powerful. If you show rather than tell, you’ll be much more likely to grab your audience’s attention and maintain their interest.
Always avoid using jargon your audience may not understand. It doesn’t make you look smart — it makes them lose interest.
It comes down to this: If you can’t communicate your ideas, they’re worthless.
When you can communicate your ideas and your message has value, you’re unstoppable.
This article was originally published on my site at CreateTeachInspire.com. You can reach me there or email me at [email protected].
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