It’s finally happening on the 22nd of March 2024
We interrupt our regularly scheduled programming to bring you this news:
"The developers of the popular video game Dragon's Dogma will release the sequel on 22 March 2024."
Our correspondent, Jibril Yusuf, has more details.
Dragon's Dogma is an action RPG game that was released in 2012.
And it's been a hit ever since… amassing a cult following that's been clamoring for a sequel.
Well, they got their wish granted.
The release date of Dragon's Dogma 2 was announced last month.
Yesterday, the game's director, Hideki Itsuno, made headlines for something he said in a recent interview.
̶"̶F̶o̶r̶t̶n̶i̶g̶h̶t̶ ̶i̶s̶ ̶j̶u̶s̶t̶ ̶o̶v̶e̶r̶h̶y̶p̶e̶d̶ ̶t̶r̶a̶s̶h̶,̶ ̶n̶o̶ ̶c̶a̶p̶.̶"̶
Itsuno was talking about the team's experience making the sequel and how they pushed the limit of the game's concept.
“We held multi-day sessions where the team came up with ideas for things that could happen in the game, and the funniest ideas were always the ones people came up with when our work kept us up late at night.”
So, lack of sleep inspired their best ideas?
I chuckled when I read the news yesterday 'cause it's something I can relate to.
Ideas are weird.
They come at odd moments.
You could sit all day trying to come up with something good, and the minute you step in the shower you start having brainwaves.
"Hey, remember you swallowed a spider last night... that sounds like a solid email idea."
Now, I can segue into how you shouldn't beat yourself up if you're struggling to come up with email ideas.
But I won't.
I'd rather answer a question business owners often ask:
"How do I consistently come up with solid email ideas?"
Well, there are a couple of ways to do that.
One of which is to talk about "the news".
Talk about the latest news in your niche or things happening in your business.
- Did your brand make any media appearances lately? Write an email about it.
- What are people in your niche talking about? Offer your opinion.
- Did you swallow a spider while sleeping? Great, keep it to yourself, you weirdo.
News is a surefire source of solid email ideas.
You simply look for a news story and relate it to your product.
In his book, The Letter Book, Robert Collier said this about news interest:
"Tell a man something new, and you have his attention. Give it a personal twist or show its relation to his business, and you have his interest."
Oh, and don't limit yourself to news about your niche alone.
Any news story works.
But as Robert Collier said, you'll have to relate it to your niche and product.
...Like taking a news story about NASA and relating it to your Ayahuasca retreat.
#awful segue alert.
"Like astronauts floating in space… our retreat will free you of the worries weighing you down so you can float in the spirit realm."
Lol.