Is Ubisoft’s Green Gaming Project Legit or Just a Digital Pipe Dream?
Ah, the gaming industry, a place where dreams are created and shattered with equal measure. The new gaming web3 gem supported by none other than Ubisoft is aiming for the stars, or should I say aiming for 100 million players to “protect the environment.” Yes, you read that right. In this digital age, we are witnessing a revolutionary approach to gaming that aims to have a real-world impact.
Let’s dive into the details, shall we? My Lovely Planet, a French startup, backed by gaming giants such as Ubisoft and Unity, is on a mission to bring together a whopping 100 million players in an effort to make a tangible environmental impact. Led by the 34-year-old Mines Paristech engineer and seasoned entrepreneur, Clement Le Bras, the team behind this ambitious project includes industry luminaries such as the art director and game designer of the famous studio King, the creators of the Candy Crush Saga.
The game, My Lovely Planet, is set to be a mobile free-to-play game that invites players to create their own island paradise and take actions that have a measurable impact on the environment. From planting trees to cleaning up ocean waste in the virtual world, every action taken by the players will trigger funding for equivalent ecological initiatives in the real world. It’s a unique approach that seeks to bridge the gap between the virtual and real world, offering an immersive experience focused on environmental responsibility.
My Lovely Planet is not just about fun and games; it has a grand mission to plant 1 billion trees, clean up 1 million tonnes of plastic waste in the oceans, and contribute financially to saving 50,000 endangered animal species. These are no small feats, but the team behind My Lovely Planet believes that these goals are achievable, especially given the massive global mobile gaming market and the support of renowned partners such as Sea Shepherd, the SPA, and Eden Reforestation.
Supported by gaming giants Ubisoft and Unity, My Lovely Planet has already raised 2 million euros from renowned investors. The game has been in beta-testing since mid-2022 and has gathered an impressive community of 20,000 monthly active users. The impact of the concept is evident on social networks, with an audience of 550,000 subscribers on TikTok, where My Lovely Planet shares the challenges taken up by players, such as tree planting and beach clean-ups.
One of the most intriguing aspects of My Lovely Planet is the development of its cryptocurrency, the My Lovely Coin or MLC, which is at the heart of the game’s economy. A portion of the MLC in circulation is allocated to an environmental treasury, acting as an investment fund dedicated to environmental projects. This innovative approach at the convergence of mobile gaming and decentralized finance could bring about lasting changes in economic models while making a significant impact on our planet.
In summary, My Lovely Planet is a game-changing initiative that highlights the potential of video games to raise awareness of ecological issues among new generations. It aims to reconcile the world of gaming with the aspirations of a greener society, creating the largest engaged community for planet protection through gaming.
To quote Thomas Watson Sr., “To be successful, you have to have your heart in your business, and your business in your heart.” My Lovely Planet seems to have taken this quote to heart, combining passion and purpose to create a gaming experience that goes beyond entertainment and aims to make a real difference in the world.
