avatarStephenie Magister ✨

Summary

Doug Pitt, brother of Brad Pitt, has starred in a comedic remake of the film Se7en as a beer advertisement, subverting the original movie's dark themes with humor.

Abstract

The article discusses the unexpected remake of David Fincher's 1995 thriller Se7en into a light-hearted beer commercial by Doug Pitt, brother of Brad Pitt. The original film is known for its grim ending, which has left a lasting impact on audiences. In contrast, the commercial titled 6ix takes a humorous approach, replacing the iconic box's gruesome contents with beer. The piece reflects on the power of storytelling in thrillers and horror, emphasizing the unique emotional experiences they provide. It suggests that even a horror film like Se7en can offer therapeutic value by helping viewers process real-world grief. The article praises the commercial's effectiveness, noting that the best comedic actors often have a strong foundation in drama, and concludes by acknowledging Doug Pitt's philanthropic work, which takes precedence over his acting career.

Opinions

  • The author believes that Se7en's ending, with its profound sense of grief, has a lasting impact that is difficult to surpass or replicate in any potential remake.
  • The article implies that a good thriller can turn even a seeming loss into a victory, while a good horror story can make a victory feel like a loss, highlighting the nuanced emotional impact of these genres.
  • The author expresses that stories like Se7en are cathartic, helping audiences to cope with real-life loss and grief.
  • The comedic remake by Doug Pitt is seen as a clever subversion that adds a layer of humor to the original film's haunting legacy, making the experience of watching the commercial therapeutic in its own right.
  • There is an appreciation for the versatility of actors who can excel in both dramatic and comedic roles, using Robin Williams as an example.
  • The author wishes Doug Pitt would create more comedic remakes of his brother's films, despite understanding that Doug's philanthropic endeavors are more significant and impactful than his occasional forays into acting.

Is This A Joke?? Brad Pitt’s Brother Remakes SE7EN Into A Buddy Beer Comedy

You’ll never guess what ISN’T in the box

Seven (New Line Cinema), Six (Mother Brewing Company), graphic by author

Released in 1995, Se7en remains David Fincher’s darkest movie to date. And holy crap, that’s saying something. Remember, Fincher is the director who made other soul-crushing movies like Gone Girl, Zodiac, and The Girl with the Dragon Tattoo.

So for Se7en to basically laugh and say, “Hold my beer…”

Why the ending to Se7en may never be topped

Seven (New Line Cinema)

The movie ended — surely it can’t still be a spoiler — with Gwyneth Paltrow’s head in a box, Brad Pitt shooting the man responsible, and Morgan Freeman offering yet another haunting monologue to deliver us into the endless abyss of the credits.

The ending to Se7en takes with it any sense of hope, goodness, and faith left in the audience.

I love it!

I watched endless amounts of thrillers and horror movies when I was a kid. It was the only kind of story that evoked the horror of what my real life felt like.

No one in my family or culty church group was willing to have those conversations with me — outside of telling me which lies to tell — so it fell to movies to teach me how to process loss, grief, and despair.

No wonder I’m so messed up lol

I wish I’d known I could get just as much healing from Dumb & Dumber.

Why I thought there would never be a remake

A great thriller or horror story is great because of the unique experience the stories from each genre evokes. Every now and then an auteur subverts a particular genre, like when Cabin in the Woods revealed what kind of person you are by whether you think it has a happy ending.

Cabin in the Woods (Lionsgate, Universal Pictures)

This is just, like, my opinion. But it’s one based on over a decade of research into the science of storytelling (offsite to interview with Authors AI).

To me, the only difference between a thriller and a horror story is in the final payoff.

In a thriller, no matter how hopeless the situation seems, the heroes will find a way forward that in the end feels like victory.

In a horror story, no matter how hopeful the situation seems, the heroes must make sacrifices that cause any victory to feel like it wasn’t worth it. Not for a second.

In that sense, a good thriller can make even a seeming loss feel like a well-deserved victory. Just like a good horror movie can make even a seeming victory feel like a devastating loss.

I can’t live in a place that embraces apathy as a virtue

The depth of grief at the end of Se7en hit audiences so hard, we’re still feeling it to this day. How could anyone ever provide a more powerful experience? Even if they could, wouldn’t it be as silly as putting Superman into a horror movie?

It’s the reason I’ll tell ya that Se7en may as well be a horror story. Not a thriller. It helps us spend time with an unresolvable feeling of grief, the sort that almost all of us will meet at least once in our lives.

Stories like Se7en help us go back to the real world empowered to process real loss.

Who would have thought that turning Se7en into a buddy beer comedy could somehow bring audiences even deeper into that therapeutic experience?

Doug Pitt is better at Trojan horses than his brother Brad

Mother Brewing Company

“What’s in the box?” Doug shouts in the video, titled 6ix. “Tell me what’s in the flippin’ box!”

In the original movie, Mills tragically finds the head of his wife Tracy, played by Gwyneth Paltrow, inside the box. This time around the contains contain booze rather than blood — specifically Mother’s Brewing’s new Doin’ Good orange wheat ale. — “Brad Pitt’s Brother Doug Plays the Actor’s Se7en Character in a Beer Ad Parody”

Except that short summary doesn’t prepare you for the horror of this short film’s own beer-based ending. You may want to crack one open before you hit play. You only think you know what is — and isn’t — in the box.

Why does this commercial work so well?

The comedy in this super-short advert subverts the ominous music as much as the ominous nostalgia. In the end, that kind of makes sense though, doesn’t it? The greatest comedic actors are often the greatest dramatic actors.

Think of actors like Robin Williams who transcend any genre. Their performances help us process our deepest emotions. They just choose to most often make us laugh.

I think that’s partly why this commercial is so effective — because it’s so funny! In an odd way, adding earned laughter in this parody helped me process just how much the original movie has haunted me since 1995.

It makes me wish Doug would do more comedic remakes like this of his brother Brad’s other movies.

Once Upon a Time in Hollywood poster (Sony Pictures) photoshopped by author

The ending to that wishful thinking is sadder than Se7en

Unfortunately, Doug Pitt is way too busy running his Care to Learn foundation (offsite to CtL), as well as serving as a Goodwill Ambassador for the United Republic of Tanzania and the director of WorldServe International, a charity that aims to provide water and sanitation solutions in developing countries.

Obviously all of that is much more important than winning an Oscar, but I’m just saying…

Mother Brewing Company

Surely someone who reads this article can slip a little whisper into his ear?

Film
Movies
Culture
Beer
Comedy
Recommended from ReadMedium