Is The Newsletter Economy Saturated?

Here’s how to create the perfect niche!

Everyone has a newsletter these days.

Name a topic and I can guarantee someone is sending a newsletter about the subject.

It’s not uncommon to hear people talking about a “newsletter bubble” and how it’s going to BURST in 2024.

But what does that mean for a new creator?

Is a newsletter something you should start?

And how can you avoid building in a saturated market?

Here’s the thing…

You Are a Niche of One

Imagine this…

Bob is 55 years old and Christian.

He has a serious back injury preventing him from working, but he is itching to start a newsletter and flex his creative muscles.

It’d also be nice to make a little money in the process.

There’s just one small problem:

Bob doesn’t have a niche!

Or does he?

Let’s take a close look at Bob’s day:

7:00am – Wakes up and reads a little scripture while sipping his morning coffee.

8:00am – Does some light stretching and yoga to help ease his back pain.

9:00am – Takes a daily walk through a nearby park with his dog while listening to an audiobook on Woodworking.

11:00am – Returns home and prepares a healthy low-carb lunch for himself and his wife.

12:00pm – Takes a midday nap.

1:00pm – Does a little light gardening in his backyard.

3:00pm – Reads a book.

5:00pm – Exercises to improve strength and lose 30 extra LBS he doesn’t need that is contributing to his back pain.

6:00pm – Eats a healthy low-carb dinner with his wife.

7:00pm – Watches some television.

9:00pm – Reads a little more scripture.

10:00pm – Bedtime.

At first glance, it doesn’t seem like Bob has a whole heckuva lot going on.

But if you look deeper, you can find an intersection of interests he can write about consistently.

• Reading and understanding scripture.
• Woodworking.
• Gardening.
• Exercising for pain relief.
• Cooking and eating for weight management and pain relief.

Maybe Bob has even discovered a neat trick for falling asleep in 10 minutes and making that afternoon nap the most refreshing he’s ever taken!

By transforming his daily habits and personal goals into a content framework he has created a niche with zero competition.

And because YOU are a unique individual that can never be saturated, neither can your newsletter niche.

Because you are the niche.

So, unless you’re going to spontaneously BURST in 2024…

Stop waiting and start creating!

About the Author

My name is Evan. I love drinking black coffee and reading Jack Reacher novels. Oh, and I’m addicted to simplifying online business so I can spend more time with my family and live a life of freedom. Also, WordPress sucks.

A few ways to connect:

💌 Join 1800+ smart creators and discover how to replace your income by writing an “atomic newsletter”

💻 Join the Newsletter Alchemy Skool Community and get instant access to courses and resources to help you build the life of your dreams with a simple newsletter business.