Is Execution Really All That Matters?
What is the place of ideas in the creative process as compared to execution?
There is a widespread belief that ideas are “cheap.” While this is not meant to defenestrate ideas, it is used to denigrate an idea’s position in any profitable venture. Consequently, most people are now bent on the hardcore 24/7 hustle, work, and action mentality as the right path to success. Unfortunately, this is the reason many people move in the wrong direction. While they think they are progressing, they are either moving in circles or the wrong direction.
In bringing ideas to life, the importance of actions cannot be over-emphasized. We can all agree with that. However, it is more important to commit and invest in creating concrete ideas, knowledge and plans required to undertake any endeavor. Execution will not get you to result if you are executing the wrong ideas.
Ideas differentiate modes of execution
Any tailor can develop a clothing style or design already in vogue, but not just any tailor can develop a new and unique style and pattern that will make a good statement in the fashion industry. Only the ones committed to creating new ideas are outstanding in their crafts and can achieve such feats.
There are many doers in the world. Because we are motivated by work and progress, we put more value to execution irrespective of the fact that we might be executing a worthless idea.
What separates any two companies or businesses is the idea behind it. The idea would determine how they undertake execution. There are trillions of dollars worth of patents and trademarks to protect ideas that separate one business from the other.
Ideas boost Mental fitness
The less dominant side of your brain is the area that controls feelings of self-confidence and optimism. When you think about something other than your daily worries, you increase activity in the neural structures of that area of your brain.
The creative process and development of an Idea require deep strategic thoughts and mental agility, which in the long run helps you reap the benefits of a sharper mind and a healthier body for years to come. Moreover, the more you invest in ideas, the more self-confident, optimistic, wiser, and mentally fitter you become.
Ideas Inspire
At age 16, Colonel Sanders quit school. At age 17, he had already lost four jobs. At age 18, he got married, joined the army, and was washed out. At age 20, his wife left him and took their baby. He became a cook in a small cafe and convinced his wife to return home. At age 65, he retired. He felt like a failure and decided to commit suicide. He sat writing his will, but instead, he wrote what he would have accomplished with his life and thought about how much he could cook. So he borrowed $87, fried up some chicken using his recipe, and went door to door to sell.
At age 88, Colonel Sanders, founder of Kentucky Fried Chicken (KFC) Empire, was a billionaire. Colonel Sanders unquestionably took many actions in his youthful days, but he never felt fulfilled. He only felt fulfilled when he developed his ‘idea’ of cooking chicken with a special recipe. As of today, KFC has an estimated annual revenue of $2.3B. There are more than 25,000 KFC outlets in 145 countries and territories in the world. It all started with an ‘idea.’ That’s how powerful ideas are!
Let’s look at this another way. What if you had a great idea that you knew had a 95% chance of success, whether it’s to make money, influence people, or something else? Wouldn’t you do the things you needed to take that action? When you have an idea you’re passionate about and ready to pursue, the execution will inevitably follow.
Ideas motivate and inspire!
All Ideas are valuable
Even an “intangible” idea has value. For example, an idea for a physical invention or artwork has value for the possibility that it could bring. But even ideas such as a story or a character or plot twist have value for the right people.
J.K. Rowling pitched to many people before someone finally accepted her idea and helped her sell it. The idea of a fictional world with wizards, brooms, and sorcery to one publisher was valued much less than the one who finally accepted her work. If they knew its value or had the right ideas of what to do with her work, they would have worked with her.
J.K Rowling’s idea, which propelled the execution, turned out to be a worldwide success. Let’s also consider this. What does it take to find an excellent idea? Warren Buffett, one of the richest men alive, reads for 4+ hours a day supposedly. Why? He’s looking for more business ideas! That’s how valuable ideas are, and you really should put more effort into creating and researching ideas.
Most people could get at least one or two good ideas per week just from reading the Wall Street Journal each day. Without information from the outside world, it would be tough to find a great idea. But let’s try.
What does it take to sit down with a pen and paper and develop a great idea that solves a real important problem? Try it.
Ideas convey energy
Have you ever had an idea big enough that made you jump out of bed or the shower to write it down? Now let me ask you this, have you ever been in a place where you know you have to execute something that made you want to stay in bed or the shower even longer? If you can relate, then you know what I’m talking about, and of course, this has nothing to do with procrastination as that’s a story for another day. Instead, this is to explain how ideas themselves can be powerful.
The mind was made to think and create! Start acting like it by implementing it, and you’ll be surprised at your innovations and great ideas. You’re only an idea away from all you want and where you want to be.
