Inside the World of Japan’s Secretive Hostess Clubs
What Motivates the Girls Who Work There?

The following conversations all took place outside of hostess clubs and in a non-customer based relationship. Names have also been changed for anonymity purposes.
Noa held a firm stare that rarely broke. But when she laughed you could tell it was real, a realness that could light up any cynic’s heart. And when she talked about her dreams, you could feel the passion like a magnetic wave pulling you in.
Noa is 21 years old. She’s saving up to move to Canada, become fluent in English and somehow “become the hottest woman that she can be” (her words). Though she is beautiful she doesn’t believe it herself.
Her father is a Yakuza member and also has a heroin problem. She doesn’t know where he is now. Nor does she know her mother’s whereabouts. Much less does she care. Her mother used to leave her, as a toddler still in diapers, alone in the apartment when she went to gamble away the government assistance checks at the pachinko. She would spend an entire day in those diapers, alone, before her mother came back, sometimes not even bothering to wash her.
Only her grandmother holds a place in her heart. She took pity on Noa and fought a lengthy legal battle to take full custody of her. Noa also has a 16 year old sister. She works as a prostitute for older men with a school girl fetish.
Months after our talk, I check her Instagram from time to time. She is in Canada now, as she has been for close to a year. I have no idea if her quest to be hot is still on track, but she is where she wanted to be.
What is a Hostess?
Her life was hard, if you didn’t notice already. And her profession is also hard. Being a hostess requires you to:
- look your absolute best
- be skilled at conversation
- deal with awful guys from time to time
- drink copious amounts of alcohol till the early morning
- pay attention to every detail of the customer. The best hostesses will remember each one’s name and birthday and even buy them little presents from time to time
The job of a hostess in Japan is something you don’t find in the West. They are not prostitutes. This is not a sugar daddy thing either. Essentially, their job is to make their customers (men) feel important, feel wanted, feel needed.
Guys will pay anywhere from ¥10,000 to ungodly amounts beyond ¥200,000 and even more if they buy expensive champagne. You basically pay for time to drink and flirt with the girl. You pay additional fees if you want to select a specific girl, and then more fees if you choose to buy her a drink.
One of the most well paid hostesses in Japan makes $46,000 a month, and has made as much as $100,000 before….re-read that, there’s no yen sign there. Obviously most girls will never even get close to this number, but since it is possible, many try.
I can barely wrap my head around the concept. Knowing that you are paying for flattery dulls the effect for me. I have been to a few hostess clubs before and never once enjoyed it.
However, many men, even handsome and charming ones, find solace in the fact that they know an attractive woman will dote on them for a fee.
Amika is 26 and from Kyushu. Her eyelids are always halfway closed, either out of purposeful seduction or just plain exhaustion. She just moved to the big city a few months ago from her small countryside village.
Similar to Noa, though they don’t know each other, Amika was also raised by her grandmother. She didn’t want to go into details but she doesn’t know her father and has no idea where her mother is either.
Her plans are to live in Yokohama. When I asked “and then what?”, there was no “and then”.
Pure and simple, she just wants to look at the night view of the city, nothing more and nothing less. To her, that is a happy life. To get to that destination she’s been trying her best at the hostess club.
She’s new, inexperienced and works with about 26 other girls. The competition is fierce. There’s a scale kept in the changing room to consistently remind the girls to not dare go beyond a prescribed limit for their weight.
Sometimes she breaks down and folds under the pressure. Her boss isn’t the nicest to her, but she says the other girls are supportive at least. She does her best to keep getting return customers, and rise up in the ranks, but so far she hasn’t been too successful.
Maybe that’s because of her honesty and innocence, as in she’s not quite ready or skilled to ruthlessly manipulate emotions to the point where men will gladly spend half their monthly salary on her…..yet.
Mirei and I fell for each other at first sight. Or rather she fell when I decided to talk to her for the first time as I noticed her walking near me on the bridge. She dropped her shopping bags and I helped pick them up.
About a week later we had a simple standing bar date a few hours before her shift began. She was especially bubbly. Blonde hair, dozens of piercings, blue contacts illuminating her eyes. She was only 20 years old and also fresh from Kyushu.
She had just started at her club and felt the same kinds of pressure already discussed. But her attitude was indomitable, at least on the surface. She came from a rough high school, slipping out on her parents to drink, getting into fistfights, smoking since she was 11.
Her dream is to quit being a hostess, move to Kenya and work in a NPO fighting poverty. She wants to do this forever, move from country to country and give of herself in selfless service.
A little while later we were laying next to each other in a hotel room. I noticed scars crisscrossing her wrists, shoulders and more. I didn’t ask her about them and quietly assumed that she cut herself. The reality was (maybe?) worse. Her ex-boyfriend used to cut her with a knife when she “upset” him. She nevertheless held a boundless positive energy.
We kept in touch for a bit, I wanted to date her seriously and she had the same feeling. But she got swept away in the tides of the business. Having to drink with men all night, and even go drinking with repeat customers outside her shift, I assume she either got too busy or became somebody’s mistress. Regardless, I never heard from her again a few weeks after our moment of intimacy.
These 3 stories are by no means representative of all women employed as hostesses, kyabakura, or any other iteration thereof. But from what I experienced here and with other women I haven’t written about yet, most of those I have encountered do this job for a reason beyond “it’s easy money.”
There is almost always a dream of some future life anchoring them amidst the rocky waters of drinking till 4AM, sleeping all day and doing it again and again.
For sure, some girls do it just because they are good at it. No other special reason. Others because there’s no choice. They didn’t finish high school and have no other skills.
Still, for many more, it’s a temporary test of endurance on the path towards a better, imagined, future. If they can survive the flood of alcoholism and lack of daylight, maybe they can do it.
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