The Trump Brand in 1 Word

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Abstract

p id="a06d"><b>Think of Al Czervik, </b>the Rodney Dangerfield character in “<a href="https://www.youtube.com/watch?v=Ai_imjgKPas">Caddyshack</a>’’ who enters Bushwood Country Club and immediately mocks the club and its establishment, particularly the snooty judge who keeps judging him.</p><p id="326e">Forty-one months after he announced for president and seized the news agenda, the pattern repeats itself regularly: Trump says something many consider “inappropriate.’’ Media, Democrats, “Never Trumpers’’ and social media get offended. Fans cheer, considering it a badge of honor to rile the Establishment.</p><h2 id="4ca4">Inappropriate means “not suitable or proper in the circumstances’’</h2><p id="42eb">People wedded to established norms are surprised, angered, bothered or offended by the billionaire president who defies them and their norms. But what about people who have had problems with Washington and its established “circumstances?”</p><p id="7bd3">The Trump Twitter feed most often executes this challenge to the “suitable,’’ the “proper’’ and “the circumstances.’’</p><p id="ca96">Search “Trump inappropriate’’ and 413 million results come up including the Forbes headline “Donald Trump’s 10 Most Offensive Tweets’’ and a story called “50 Outrageous Donald Trump quotes.’’</p><p id="7994">A recent Trump ad notes<a href="https://www.realclearpolitics.com/video/2019/10/31/trump_world_series_ad_hes_no_mr_nice_guy_but_sometimes_it_takes_a_donald_trump_to_change_washington.html"> “He’s no Mr. Nice Guy.’’</a></p><p id="b444">Now think back to “Caddyshack” and how offended Judge Elihu Smails (Ted Knight) was by the behavior of Al Czervik (Rodney Dangerfield). The more the rich judge got offended, the more the little people seemed to appreciate the rich and loud interloper.</p> <figure id="b2c1"> <div> <div> <img class="ratio

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Jennifer Williams meant the slight as criticism. Donald Trump lovers say it sums up his approach, his brand.

Your brand is the one or two words people think of to describe you. Both critics and fans can now call Donald Trump “unusual and inappropriate.’’ Both words are “on brand.”

Williams, the Russia and Europe policy adviser to Vice President Mike Pence testifying in today’s impeachment hearings, called Trump’s Ukraine call “inappropriate.’’ Trumps foes use that word and his supporters smirk.

Say “inappropriate’’ aloud and you can almost hear Trump haters saying it with disdain and disgust looking down or blowing up. His fans can embrace this same word and say it’s why they voted for him and will again.

One movie explains Trump and why people love or hate him

Think of Al Czervik, the Rodney Dangerfield character in “Caddyshack’’ who enters Bushwood Country Club and immediately mocks the club and its establishment, particularly the snooty judge who keeps judging him.

Forty-one months after he announced for president and seized the news agenda, the pattern repeats itself regularly: Trump says something many consider “inappropriate.’’ Media, Democrats, “Never Trumpers’’ and social media get offended. Fans cheer, considering it a badge of honor to rile the Establishment.

Inappropriate means “not suitable or proper in the circumstances’’

People wedded to established norms are surprised, angered, bothered or offended by the billionaire president who defies them and their norms. But what about people who have had problems with Washington and its established “circumstances?”

The Trump Twitter feed most often executes this challenge to the “suitable,’’ the “proper’’ and “the circumstances.’’

Search “Trump inappropriate’’ and 413 million results come up including the Forbes headline “Donald Trump’s 10 Most Offensive Tweets’’ and a story called “50 Outrageous Donald Trump quotes.’’

Now think back to “Caddyshack” and how offended Judge Elihu Smails (Ted Knight) was by the behavior of Al Czervik (Rodney Dangerfield). The more the rich judge got offended, the more the little people seemed to appreciate the rich and loud interloper.