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Abstract
what it represents and how did I come to it?</p><p id="4aaa">First iterations were totally unrelated to this final result. They were nice, but they felt a bit off.</p><p id="38ad">Then I had a moment when <b>what I do</b> returned into focus: I build software and give advice on software solutions.</p><p id="5936">I write blocks of code, mix technologies and that translates into products for myself and my clients.</p><p id="6185">Then <b>Constanting</b> started to make me think of <b>Constructing</b>.</p><p id="7160">I don’t know about others, but when I think about building blocks my brain thinks instantly of Tetris. Tetris is a tile-matching puzzle video game originally designed and programmed by Soviet Russian software engineer <a href="https://en.wikipedia.org/wiki/Alexey_Pajitnov">Alexey Pajitnov</a>.</p><p id="601d">Tetris is copyrighted, but <a href="https://en.wikipedia.org/wiki/Polyomino">polyominoes</a> aren’t. So I decided to use these simple geometric shapes to build my logo. I used 2 <a href="https://en.wikipedia.org/wiki/Tetromino">tetrominoes</a> and one domino piece.</p><figure id="6667"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*XogMEIEn5EQHTacfdvZgmg.png"><figcaption></figcaption></figure><p id="7858">When you rotate the logo 90 degrees to the right (clockwise) you also get the <b>IT</b> word. This was an unintended outcome that I realized after finishing up and presenting it to my arduous critics (my better half, Monica, and my sisters: Oana and Alina).</p><p id="ba79">An intentional effect was the aspect of a staircase, which should communicate to business partners the message of stable growth. Although I’m not very happy with the right-to-left direction of the stairs, that was a compromise made for keeping the words and letters that form within the logo.<
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/p><p id="10b4">My choice for colors was very much linked to my country of origin’s flag, and that is <b>Romania</b>.</p><figure id="43e9"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*CN6xpGZxLfaA-LJ9W7CLTw.png"><figcaption></figcaption></figure><p id="d7a2">So that’s the short story.</p><p id="80aa">The bottom line is that I’m very happy with this bootstrapped logo I made in-house for myself. In total it was around 2 weeks of thinking about the Identity and 1 day for executing the logo.</p><figure id="ce06"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*3P9JTncDwQexnUVMzX0p7Q.gif"><figcaption></figcaption></figure><p id="bbd8">The Dutch may have fun or difficulties with the pronunciation of Constanting because the G at the end, and the bright side from this perspective is that most of my clients aren’t from The Netherlands.</p><p id="b511">Nevertheless, the process of registering with <b>KvK</b> (the Dutch Chamber of Commerce) went on smoothly.</p><p id="dfba">If you have a business and want to stand out, you can try to 3D print a coaster to use around the office and/or house.</p><div id="5e13" class="link-block">
<a href="https://readmedium.com/3d-printing-a-coaster-with-your-company-logo-9df3beafb1f2">
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<h2>3D Printing: A Coaster with Your Company Logo</h2>
<div><h3>From digital to analog in a few simple steps</h3></div>
<div><p>medium.com</p></div>
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</div><p id="f0f8">Tha(nk|t’)s all!</p></article></body>
